Digital Marketing Specialist

2 semanas atrás


Porto, Porto, Portugal Phiture Tempo inteiro

.Do you have a passion for Digital Marketing topics?
Do you consider yourself a creative person with a special interest for Search Engine Advertising (SEA)?
If you are looking for an opportunity to make a real impact in a dynamic and collaborative team, this role is for you
Apply now and join our Engagement Marketing team in Porto and help us take our SEA performance to the next levelJob DescriptionAs a Digital Marketing Specialist, you will be part of the Engagement Marketing Team, where you will have the opportunity to promote Infineon's products and applications through the Search Engine Advertising (SEA) channel, while collaborating with cross-functional teams.In your new role you will:Promote Infineon's products and applications through the SEA channel on all relevant platforms, such as Google, Bing, and Baidu, employing strategies to drive customer engagement and conversions.Collaborate with cross-functional teams to align SEA initiatives with overall business objectives, adopting a customer-centric approach and consulting with stakeholders to ensure a unified vision.Provide strategic guidance in developing and executing SEA campaigns for personalized and targeted communications to different customer segments, including consultancy on content, imagery, and design, to effectively reach different customer segments.Analyze SEA performance metrics to optimize campaigns, improve return on investment (ROI), and inform data-driven decision-making with actionable customer insights.Share best practices with stakeholders through review meetings and via Confluence to enhance campaign effectiveness and drive continuous improvement.Enhance the SEA strategy and work with other channel experts toward a visionary digital marketing approach.Drive continuous improvement in SEA processes, ensuring efficient workflows and streamlined operations.Your ProfileYour strong organizational skills are key to manage multiple projects simultaneously while meeting tight deadlines.
With your analytical mindset, you will be able to interpret campaign data, uncover insights, and make data-driven decisions to optimize performance.
Your strong customer-centric approach ensures that every strategy aligns with audience needs and business goals to drive meaningful results.You are best equipped for this task if you have:A Bachelor's degree in Marketing, Communications, Business Administration, or similar field of studies.At least 1 year of experience in digital marketing, with a preference for Search Engine Marketing (SEM).Experience with analytic tools, such as Google Ads, Google Analytics, Microsoft Ads, etc.A passion for digitalization and technology topics.Fluency in English (mandatory) - German is a plus.Please send us your CV in English.Contact:Rita Costa, LinkedIn#WeAreIn for driving decarbonization and digitalization



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