Marketing Specialist

1 dia atrás

Porto, Portugal Phiture Tempo inteiro

We have an exciting opportunity for you to join our team as a Marketing Specialist - SEO Expert

Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work every moment to deliver the most important package of someone's day. Our team of passionate people know their day-to-day work is invaluable in delivering outstanding experience to our customers. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.

What you will be doing: Develop and Execute SEO Strategies: Create, implement, and manage comprehensive SEO strategies to improve organic search visibility and drive targeted traffic to FedEx Express's European websites.
Technical SEO Optimization: Conduct regular audits and analyses to ensure optimal website structure, indexability, and crawlability. Address technical issues that may impact search engine rankings.
Content Optimization and Strategy: Collaborate with content teams to optimize web pages, landing pages, and other digital assets for relevant keywords, ensuring they align with both SEO best practices and brand messaging.
Performance Monitoring and Reporting: Utilize SEO tools and analytics platforms to track, measure, and report on key SEO performance indicators, including organic traffic, conversion rates, and ranking improvements.
Competitive Analysis and Trend Monitoring: Keep abreast of industry trends, algorithm updates, and competitor strategies to continuously refine and adjust SEO tactics for sustained competitive advantage.
What do you bring with you: The ideal candidate would demonstrate:
Proficiency in SEO Tools: Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for keyword research, site audits, and performance tracking.
Technical SEO Knowledge: Strong understanding of technical SEO aspects including site architecture, schema markup, mobile-first indexing, and page speed optimization.
Analytical and Data-Driven Mindset: Ability to analyze complex data sets, identify trends, and translate insights into actionable strategies that drive business outcomes.
Content Strategy and Optimization: Experience in content creation and optimization with a focus on aligning content with SEO objectives and enhancing user experience.
Communication and Collaboration Skills: Excellent communication skills with the ability to work effectively with cross-functional teams, including developers, designers, and marketing professionals, to implement SEO initiatives.
What do we offer: Attractive compensation packageTraining to get you started and on-the-job learning opportunitiesExtensive learning resources to further develop your skills and knowledgeTuition Assistance Program (*applicable for FedEx positions with a permanent contract)Employee Assistance Program for you and your family in difficult life situationsEmployee reduced-rate shippingGreat career opportunitiesFedEx is one of the worlds most admired companies and trusted brands year after yearBring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we're ready to invest in your development. Join FedEx.
Our Company: FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World's Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
Our Philosophy: The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our Culture: Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970's. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today's global marketplace.

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