Content Specialist
Há 5 dias
**We are Kaizen Gaming**
Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in Europe, with the Stoiximan brand in Greece and Cyprus and Betano in Germany, Romania, Bulgaria, Czech Republic, Portugal, Brazil, Chile, Peru, Ecuador and Canada. Our aim is to leverage cutting-edge Technology in order to provide the optimum experience to those who trust us for their entertainment.
**Let's start with the role**
The Content Specialist will execute the brand content strategy across various, online and offline, touchpoints, supporting all relevant communications of the local and international marketing teams. This role is focused on a range of content-driven activities, with a specific emphasis on optimizing the customer's journey across our services and communication channels, as well as contributing to the successful fulfillment of all content-related requirements of the Betano brand in Brazil.
**Responsibilities**
- Deliver the editorial calendar on a monthly basis to ensure timely content distribution;
- Support Marketing, CRM and Affiliates on daily content and visuals briefings and requests for internal and external brand communication;
- Provide specific creative deliverables to other team members in CRM, CMS, ACQ, Affiliates, Product, Sponsoring;
- Provide writing, editing and proofreading services for recurring or ad hoc copy requests, such as new offers or products, campaigns, newsletters, and projects;
- Suggest marketing copy for main and secondary campaigns, based on the channel of use (banners, TVC, on-site, radio references) and optimize existing wording and messaging within a strict regulatory framework;
- Work with local agencies on social media and content execution;
- Contact external partners like influencers and journalists with content distribution requests;
- Work with local and international Marketing, Product and other teams within the organization through content requests, execution and distribution;
- Support the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms' amendments, SEO requests, and website/native apps maintenance/optimisation;
- Ensure that content aligns with the brand's tone of voice and style guide;
- Produce and/or provide guidelines to publishers for native content creation;
- Monitor competition through social media, on-site and blog website content;
- Act proactively on new ideas on content formats and distribution.
**Requirements**:
- Degree in Journalism/Marketing/Communications or other relevant fields;
- Passionate about writing and sports. Background in sports betting content creation and/or experience in sports/online sports editorial is a plus;
- At least 2-3 years of agency/copywriting experience;
- Native Brazilian Portuguese speaker, fluent in English;
- Ability to manage multiple streams of work at one time;
- Knowledge in Content Management Systems (CMS) like Worpdress and SEO practices (will work together with our HQ team);
- Ability to work in a fast-paced environment;
- Self-motivated, flexible and a team player.
**Kaizen Gaming Perks**
A buddy will support you with your onboarding;
Competitive salary package and bonus scheme;
- ️ Health and life insurance for you and your family;
Monthly allowance for lunch & commuting expenses;
Udemy learning account & continuous training;
- Clear career paths & a developmental 360° feedback framework.
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