SEO & Content Specialist
Há 1 mês
SEO & Content Specialist
Job Title:
SEO & Content Specialist
**Job Description**:
SEO & Content Specialist
**Requisitos**:
- Mínimo de 2 anos com experiência em actividades de Search Engine Optimization (criação e optimização de conteúdos, primordialmente para websites).
- Disciplina, capacidade de organização e cumprimento de timings, proatividade e criatividade.
- Entendimento e foco na estratégia de negócio e na estratégia de comunicação dos cliente e compreensão clara da definição e monitorização de KPIs.
- Visão estratégica no diagnóstico em vários sectores do mercado e capacidade de identificar oportunidades e barreiras para acelerar o crescimento empresarial dos clientes, tanto a curto, médio e longo prazo (visão “all-funnel”).
- Experiência operacional na utilização de ferramentas relacionadas com a actividade de SEO (ex: Google Keyword Planner, SEM Rush, Google Analytics, GSC, OnCrawl, Deepcrawl, Screaming Frog, Google Looker, etc)
- Excelente fluência em Inglês (oral e escrita). Será também valorizado conhecimento de línguas adicionais como o Espanhol.
- Apresentações: capacidade de construir narrativas baseadas em dados específicos, orientadas para a resolução de problemas (boa capacidade de expressão oral)
- Gestão de Clientes: gerir a relação com diferentes equipas e intervenientes (nacionais e internacionais) e definir prioridades.
Job Function:
- Identificação e selecção de keywords, análise de volumes de pesquisa e avaliação de rankings de visibilidade orgânica do website + concorrência;
- Definição da estratégia de SEO: identificação de objectivos e concepção do approach estratégico;
- Criação e optimização de metadata: construção da estrutura de URL’s, concepção de page title e meta descriptions;
- Produção e optimização de conteúdos/artigos SEO friendly para implementação em páginas de um website e/ou vídeos no Youtube;
- Criação e implementação de estratégias de Outreach / Link Building;
- Criação de reports de visibilidade para avaliação da evolução dos rankings orgânicos e definição de estratégias de optimização;
- Responsável por projectos desafiantes de diferentes marcas globais, com objectivos e necessidades de comunicação específicas;
- Oportunidade de trabalhar numa equipa multifacetada com experiência comprovada nos diferentes ramos do marketing digital.
**Location**:
Lisbon
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent
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