Live-ops Manager
Há 1 mês
**Live-Ops Manager***:
- First things first, if you are looking for a fully remote role with flexible hours, unlimited time off, and are based somewhere in Europe or Asia, read on.**About BlueThrone**:
**Our Expertise**:We specialise in turning underperforming apps into market leaders, with over 50 million downloads.
**Our Team: 70+ **tech entrepreneurs and mobile marketing experts, we excel in an environment that values agility, growth, flexibility, creativity, and measurable results.
At BlueThrone, your career is more than a job. It's a path to excellence within an innovative and high-performing culture.
**You’ll love it here if**:
- You prefer flexible hours, unlimited time off, and the ability to work anywhere.
- You are naturally curious and eager to make an impact for both users and the business.
- You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.
- You thrive in a drama-free, calm, and systematic problem-solving environment.
- You love challenges and are always ready to roll up your sleeves.
- You believe in working smarter, not harder - prioritising productivity and quality over punching the clock.
- Above all, you follow your passion and have fun while doing it.
**Your mission**:
We are looking for a **Live-Ops Manager** who will be responsible for creating, managing, and optimizing real-time **monetization strategies and experiments** across our portfolio of B2C mobile apps. In this role, you'll leverage user analytics, behavioral insights, and rigorous A/B testing to drive continuous revenue growth and enhance the user journey from a monetization perspective.
**What you’ll be doing**:
- **Experimentation and A/B Testing**: Design, implement, and analyze A/B tests and other experiments to validate hypotheses around monetization strategies. Use statistical rigor to interpret results and make data-driven decisions that enhance revenue and user engagement.
- **Monetization Strategies**: Identify, develop, and implement monetization opportunities—including in-app purchases, limited-time offers, subscription upsells, and advertising placements. Collaborate with product and data teams to optimize user lifetime value (LTV) based on experimental findings.
- **Protocol Development**: Establish and refine monetization protocols and best practices, ensuring consistency and effectiveness across all apps through continuous experimentation.
- **Event & Campaign Management**: Plan, execute, and optimize live events, promotions, and content updates across various apps to drive revenue. Customize these initiatives based on each app's unique audience and monetization potential, informed by experimental data.
- **User Journey Optimization**: Map and enhance the user journey from a monetization perspective, ensuring that monetization touchpoints are seamlessly integrated and provide value. Leverage experimental results to refine the user experience.
- **Cross-Functional Collaboration**: Work closely with product managers, designers, data analysts, and other stakeholders to align monetization activities with app objectives and enhance the user journey, guided by insights from A/B tests and experiments.
**What you’ll need to succeed**:
- **Experience in Experimentation and A/B Testing**: 3-5 years of experience in designing and running A/B tests and experiments related to monetization and user engagement in gaming or B2C mobile apps.
- **Experience in Gaming B2C Mobile Apps**: 3+ years of experience in monetization strategies and experimentation for **gaming **or **B2C mobile apps** in music, social discovery, or other interactive media.
- **Data Analysis & Statistical Skills**: Proficiency in data analysis and statistical methods to design experiments, interpret results, and generate actionable insights for monetization strategies.
- **Technical Proficiency**: Comfortable with tools like SQL, Excel, and statistical software (e.g., R, Python) for data manipulation, analysis, and experimentation.
- **Understanding of Protocols**: Ability to develop and implement monetization protocols and best practices across multiple apps, informed by experimental outcomes.
- **User Segmentation & Targeting**: Experience in user segmentation to tailor monetization campaigns and events to different user profiles, enhancing relevance and revenue through targeted experiments.
- **Copywriting and Messaging**: Skill in crafting in-app messaging, notifications, and promotional copy that effectively encourages user spending, tested and optimized through experimentation.
**Soft Skills**:
- **Analytical and Critical Thinking**: Strong ability to think analytically and critically, especially in designing experiments and interpreting data to inform monetization strategies.
- **Strategic Thinking**: Ability to think strategically about monetization opportunities and align them with business goals, using experimental evidence to support decisions.
- **Communication & Collaboration**: Excell
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