Marketing Coordinator

5 meses atrás

Lisboa, Portugal Cosentino Tempo inteiro

Cosentino Group is a global, Spanish, family-owned company that produces and distributes high value innovative surfaces for the world of design and architecture.As a leading company, it innovates and anticipates, together with its clients and partners, solutions that offer design and value, and inspire the life of many people. This goal is made possible by pioneering leading brands in their respective segments such as Silestone®, Dekton® and Sensa by Cosentino® - all technologically advanced surfaces for creating spaces and unique designs for the home and public areas.
Cosentino, a company that is always growing
- _________________________
Grupo Cosentino es una compañía global, española y de propiedad familiar, que produce y distribuye superficies innovadoras de alto valor para el mundo de la arquitectura y el diseño.
Como empresa líder, imagina y anticipa junto con sus clientes y socios, soluciones que proporcionan diseño, valor e inspiran la vida de las personas. Este objetivo es posible gracias a marcas pioneras y líderes en sus respectivos segmentos tales como Silestone®, Dekton® o Sensa by Cosentino®. Superficies tecnológicamente avanzadas que permiten crear ambientes y diseños únicos para el hogar y los espacios públicos.

O que você está procurando

Idealmente, esta posição será baseada em Lisboa.O que você vai fazer
Apoie o Gerente de Marketing com a manutenção de todos os materiais promocionais/de suporte de vendas B2B - incluindo, mas não se limitando a:

- Adaptação do material B2B global às necessidades do mercado local, com um impulso à digitalização.
- Breve e, sempre que possível, crie e mantenha novas garantias para atender aos requisitos locais.
- Trabalhe com a sede para garantir que a biblioteca de conhecimento local seja mantida.
- Coordenar os requisitos, a produção e a entrega de todas as ferramentas de PDV/marketing de varejo em tempo hábil.
- Trabalhe com equipes gráficas, de vendas, logística e operações para gerenciar com eficácia a manutenção das necessidades promocionais. Experiência no uso de programas de design é um bônus.

**Planejamento, orçamento e gerenciamento de eventos, incluindo**:

- Planejar eventos, reuniões e feiras nacionais identificando, planejando e coordenando requisitos; estabelecer contactos; desenvolver cronogramas e atribuições e coordenar listas de discussão.
- Apoiar os especialistas em showroom estaduais na implementação de eventos específicos do estado, assumindo a liderança e dando o exemplo em nível nacional.
- Gerenciar e coordenar Ações e Atividades Dinâmicas nos Centros Cosentino em cooperação com os Gerentes Gerais do Centro Cosentino e o Gerente de Marketing.

Gerencie o calendário de CRM para ANZ, integrando requisitos de comunicação globais e locais, incluindo:

- Execute eDMs nacionais com base no plano de CRM segmentado, apoiando especialistas estaduais com requisitos de CRM, por exemplo. Calendário eDM por segmento.
- Preparar comunicações internas e externas compartilhando informações de marketing e negócios, por exemplo. Vendas Flash, boletins eletrônicos, atualizações de produtos
- Reporte mensal de resultados ao Gerente de Marketing
- Experiências usando Salesforce Marketing Cloud - um bônus.

**Apoio a campanhas publicitárias e de mídia social**:

- Suporte com briefing e fornecimento de conteúdo necessário para a agência de relações públicas.
- Apoio na coordenação dos requisitos da campanha do Brand Ambassador.
- Apoio na coordenação dos requisitos de materiais das campanhas publicitárias, trabalhando com a sede para garantir o cumprimento dos prazos.
- A experiência de publicidade online / offline é obrigatória.

**Gerenciamento de campanhas de marketing**:

- Certifique-se de que todas as campanhas de marketing, eventos e patrocínios sejam corretamente registrados e rastreados via Salesforce, ou seja, rastreamento de ROI.
- Coordenar internamente campanhas de marketing de varejo projetadas pela sede (lançamentos de novos produtos, lançamentos de programas, atualizações, promoções especiais, etc., trabalhando com equipes de vendas para garantir uma implementação eficaz e oportuna.
Gerenciar a biblioteca local de estudos de caso e blogs, trabalhando com a equipe de vendas para identificar as principais oportunidades para desenvolvimento de conteúdo.
Responsável por lidar com todas as consultas de marketing via Web, eDMs e outros canais relevantes.
Coordenar e apoiar a gestão dos nossos Programas de Fidelidade para impulsionar e melhorar a retenção de clientes.
Atuar como elemento de ligação central com a sede, implementar uma comunicação rápida e clara de todas as atividades e ferramentas de marketing relevantes, trabalhando com o Gerente de Marketing para consolidar insights regulares de mercado/cliente.
Avalie, analise e forneça relatórios resumidos de consumidores externos, varejistas, arquitetos, designers e cenário do

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