Web Analyst @tamedia

2 semanas atrás

Braga, Portugal TX Services Portugal Tempo inteiro

As Switzerland’s leading digital hub, we provide our media and platforms with enabling technology solutions, to drive their businesses. We stand for interdisciplinary collaboration, innovation, and dynamic development.

We are on the move - and want to keep moving. We are farsighted. We are proactive. We are courageous. We are TX.

Our technology team is looking for a new team member.

**Are you passionate about analyzing, understanding, and optimizing digital products - both from a quantitative and qualitative perspective?**

We are searching for a talented **Web Analyst **to join our Analytics team within the Technology department at Tamedia. Working with a team of data engineers and analysts, you will shape data usage and support data-informed decision-making across Tamedia’s core business (e.g. Tages-Anzeiger, 24 Heures, Tribune de Genève, Berner Zeitung). You will also work closely with stakeholders from Product Development, Marketing, Sales, and Newsrooms to understand their needs and ensure that their decisions are supported by data. This includes analyzing customer data to gain insights into their behavior, as well as, bringing to state of art our tracking and reporting infrastructure. Your work will help, consequently, to improve also our offers, marketing activities, and our digital products.

**Your mission & responsibilities**:

- Define the tracking concepts and the related implementation specifications, maintain and set up the web analytics tools (e.g. Google Analytics 360 / GA4, Firebase, Parsely) used in Tamedia’s apps and websites.
- Ensure integrity and accuracy of the analytics systems. Troubleshooting web and app tracking.
- Support the Marketing, Consumer Business, and Digital Product teams by implementing the required tracking to monitor and optimize online campaigns, enable audience (re)targeting, and integration with third-party marketing/advertising tools.
- Work with the other analysts in the team to meet the data collecting, reporting, and analysis needs.
- Stay abreast with changes in web analytics technologies and how they affect the possibility of tracking the user’s interaction on Tamedia’s digital platforms.
- Set up and governance of A/B testing activities.

**Your qualifications**:

- Work experience with digital analytics tools (e.g. Google Analytics 360, Adobe Analytics, or Firebase).
- Work experience with tag management tools (e.g. Google Tag Manager, Launch, or Tealium).
- Work experience with web and app technologies (e.g. JavaScript, HTML5, APIs, Firebase).
- Good understanding of setting up and analyzing A/B Tests (i.e. Google Optimize).
- Strong teamwork skills, attention to detail, and comfortable in working with fluid and complex organizational structures across an array of brands, departments, and teams in multiple locations, as you will need to build and maintain cross-functional relationships
- Fluency in English.

**What we offer**:

- Be a part of an established Swiss-based subsidiary - TX Services in Belgrade.
- We value work-life balance and have flexible working hours. We don't track time, we trust our people.
- We offer you a chance to visit conferences and training if you wish to do so.
- Lots of team activities and perks: "beer evenings", yearly retreats, hackathons.
- Work with an international team of talented engineers.
- Modern, sunny and open working place with a positive and fun atmosphere.
- A stimulating work experience that will allow you to grow both professionally and personally.

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