Senior Digital Marketing Executive

Há 4 dias

Faro, Portugal Erlang Solutions Tempo inteiro

**Who we’re looking for**:
This is an exciting opportunity to join a global technology company in our high-performing marketing team. Based within the marketing team, the Digital Marketing Executive will play a vital role in our lead generation strategy. This person will have two primary responsibilities; managing our paid lead generation strategy and to nurture and provide reporting on our in-bound leads using Pardot and Salesforce CRMs.

**Key responsibilities**
**CRM, Marketing Automation and Lead Generation Ownership**(Sysadmin, Management, Troubleshooting, Reporting)
- Lead our CRM management and automation strategy (using Pardot / Salesforce)
- Be the first point of contact for Pardot and Salesforce troubleshooting; develop and share processes throughout the company and ensure our solutions are used to the maximum capacity; train new users when required
- Track leads through the sales cycle
- Act as the interface between marketing and sales to ensure a clear picture of marketing performance
- Strategise and fully manage nurture campaigns and actively come up with suggestions for tools and lead generation activities
- Use data and analytics to measure KPIs, and help guide and evaluate effectiveness of strategic initiatives and campaigns
- Provide Pardot assistance to other teams when managing digital campaigns (scheduling, testing, deployment, reporting); offer help to analyse and report on campaigns performance and the customer journey to provide insight, identify opportunities and improve on the future campaigns

**Digital / Operational Marketing**(CRM, Website, PPC)
- Own, optimise and report on our PPC lead generation campaign with the help of our external agency- Take ownership of the website optimisation and all updates/changes required via CMS, Google Search Console, Google Analytics, Google AdWords
- Work closely with external consultants on launching and optimising multiple PPC campaigns; project and budget management

**Requirements**:

- 5+ years of marketing experience and a passion for Digital Marketing, preferably with the B2B tech background
- High level of proficiency in Salesforce and marketing automation software such as Pardot (preferably), or with excellent knowledge of other marketing automation and CRM solutions
- Have an in-depth knowledge of managing CMS websites and a full suite around it to monitor, optimise, analyse and report on its performance including Google Analytics, Google Search Console and other tools
- Knowledge of HTML
- Experienced in managing PPC campaigns or working with PPC consultants
- Have a desire to continue expanding their marketing automation and PPC knowledge by keeping up to date with industry news and emerging solutions
- Excellent project management skills and experience of managing multiple projects simultaneously and independently
- Strong analytical and reporting skills
- Experienced in onboarding new tech, solutions and team members
- Excellent verbal and written communication skills
- A passion, interest and appreciation for technology
- Experienced at working with Sales teams

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