Paid Media Marketing Executive

3 meses atrás

Porto, Portugal Infraspeak Tempo inteiro

**Welcome to Infraspeak**

Infraspeak is an **Intelligent Maintenance Management Platform (IMMP)** designed to provide facilities management teams with unmatched control over their operations, 100% compliance with regulations and SLAs, and boosted team productivity.

Our platform is flexible, intelligent and collaborative, truly reflecting our motto — **Be a Source of Good Life **— in our customers' operations.

Born in Porto, Portugal, we're a rapidly-growing company with customers across the world and backed by top investors. We’re on a mission to push boundaries and achieve big wins with unlimited ambition.

At Infraspeak, we value meritocracy, holacracy and ownership. We believe that only great teams can build great products, and that our customers are a key part of our team.
- Are you ready to join the ride?_

**What are we looking for?**

We are looking for a Paid Media Marketing Executive to help us develop, manage and optimise a paid acquisition strategy that drives consistent inbound pipeline generation.

Paid Media Marketing Executive responsibilities include developing and implementing paid media strategies, managing PPC campaigns across channels, and analysing CRM data to optimise the strategy and decision-making.

Ultimately, you’ll manage Infraspeak's paid media channels to generate and capture demand for our platform and generate inbound pipeline in our key markets.

**What will you do?**
- Plan comprehensive paid media strategies to generate Marketing Qualified Leads (MQLs) via Google Ads, LinkedIn Ads, Meta Ads and other PPC platforms such as Capterra or Software Advice.
- Manage paid media budgets, monitor campaign performance and optimise investment allocation.
- Work with the content team to define campaign creatives and analyse content performance.
- Align with other channel managers to ensure consistent and effective communications across the customer journey.
- Track analytics and report on paid media channel performance aligned with team and company KPIs and OKRs.
- Perform A/B tests and experiments to improve campaign conversion rates.
- Research and analyse CRM data to qualitatively lead quality and other bottom-funnel metrics to guide your strategic direction and decision-making.

**What do we expect from you?**
- Proven experience in in-house paid media management for B2B Saas brands.
- Proficiency with web analytics tools and fullfunnel reporting / CRM.
- Deep understanding of Demand Generation, Lead Generation and Account-Based Marketing (ABM) strategies and tactiv
- A data-driven mindset and the ability to analyse performance data and craft insightful dashboards to inform yourself and the team of campaign success.
- A good dose of creativity, strategic vision, and critical and lateral thinking when trying to reach our target audience.
- The willingness to research and maintain up-to-date knowledge in specific markets to drive decision-making and help adapt our messaging.
- Process orientation and project management skills.
- A great sense of autonomy, organisation, and teamwork.
- Great time-management skills and the ability to prioritise task backlogs.
- The curiosity to research new topics and learn new things every day.
- Good written and verbal communication skills.
- A positive mindset and a good sense of humour.
- English proficiency.

**What do we offer?**
- Flexible working hours and remote-friendly culture.
- Competitive salary and perks.
- Modern office with everything you need, located in central Porto.
- A startup environment, where you will see the company (and yourself) grow to be worldwide reference in the field (some people call it ambition, we call it _focus_).
- A balanced work environment where you will have autonomy, responsibility, ownership, and freedom to make mistakes and to learn from them.
- Regular events to promote knowledge sharing and team engagement.

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