Digital Campaign Specialist Bilstein Group
2 semanas atrás
Com o objetivo de reforçar a sua estrutura internacional na área de gestão global da marca, o **Bilstein Group** pretende contratar um _Digital Campaign Specialist_. A sua principal missão vai consistir no planeamento, execução, avaliação e otimização de campanhas digitais para o estabelecimento contínuo, diferenciação e aumento de vendas das marcas de produtos.
**PRINCIPAIS RESPONSABILIDADES**:
- Planeamento, implementação, apoio e análise de campanhas digitais a nível global.
- Avaliação, otimização e elaboração de relatórios sobre campanhas digitais no contexto da marca e do cliente.
- Testar e aplicar novas tecnologias de marketing inovadoras e estratégias digitais derivadas.
- Utilizador-chave do Salesforce Marketing Cloud.
- Desenvolver e estruturar os percursos digitais dos clientes/campanhas.
- Colaboração técnica com todos os departamentos de marketing em linha (sítio Web, SEO, conteúdos) para identificar os efeitos de múltiplos canais.
- Estabelecimento de novas fontes de leads e abordagens de soluções baseadas em dados.
- Desenvolvimento de um sistema de avaliação baseado em KPI para o desempenho digital da marca.
- Gestão estrutural dos canais das redes sociais das diferentes marcas.
- Controlo do orçamento da campanha digital.
- Criação e manutenção da apresentação da marca nas plataformas ITG.
- Aconselhamento das filiais em relação ao tema da gestão de campanhas digitais/marketing digital.
**Requisitos**:
- Formação superior preferencialmente nas seguintes áreas: Ciências da Comunicação, Marketing Digital, Social Media Marketing, Marketing Online, Gestão de Marketing;
- Experiência profissional anterior de dois anos em funções similares;
- Elevado nível de inglês, falado e escrito.
**Competências Valorizadas**:
- Salesforce Marketing Cloud;
- Conhecimentos de marketing B2C;
- Experiência em metodologia Agile;
- Gestão de projectos com ferramentas como o Active Collab;
**Local de Trabalho**:
- Malveira
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