Omnichannel Campaign Operations Manager

Há 1 mês

Lisboa, Portugal Amgen Tempo inteiro

**Omnichannel Campaign Operations Manager**

**Live**

**What you will do**

This role - Omnichannel Campaign Operations Manager - is part of the Global Customer Capabilities team. It directly supports and guides affiliates in designing and driving impactful omnichannel customer campaigns: Campaign Operations Manager brings together cross-functional partners to develop engaging and customized customer experiences by integrating a mix selected messages, formats and channels.

**Key Responsibilities**
- ** Customer Experience (CX) Design and ownership of the CX Planning toolkit** - The Campaign Operations Manager is responsible for building capabilities in local brand teams to enable developing engaging omnichannel customer experiences. In this process, the Campaign Operations Manager facilitates robust campaign design conversations by bringing in key inputs including brand strategy, customer journey leverage points, key segments with digital affinities and preferences, behavioral objectives per segment, segment-specific insights, drivers / barriers message and content plans.
- ** Campaign Analysis** - The Campaign Operations Manager facilitates the definition and documentation of how the success of the campaign will be measured with the Commercial Data and Analytics Data Sciences team. The Campaign Ops Manager also facilitates the design of the Tagging Strategy to enable reporting, measurement, and campaign optimization.
- ** Advise** - Using a high-level understanding of both strategic and tactical components of campaign planning, advise strategic partners on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and 3rd Party Channel Partners into the campaign planning process.
- ** Workshop Facilitation** - Facilitate workshops using the Customer Experience design process to develop omnichannel campaigns - including development of campaign objectives, target customer groups, message flows, and customer journeys.
- ** Campaign Execution Preparation** - Ensure operational readiness of campaigns with the Global Service Center, DTI (Digital Technology & Innovation), Digital Operations and Global Data and Analytics partners. - The Campaign Operations Manager plays a central role in terms of communication, between brand teams, platform teams and technical teams.

**Win**

**What we expect of you**

**Desired Skills**
- Strong leadership, collaborating, and influencing skills with a proven ability to achieve goals and results in a highly matrixed environment.
- Experience facilitating conversations and driving decisions in cross-functional settings.
- Strong consultative problem-solving skills.
- Solid understanding of metadata and tagging methodologies for effective tracking of digital marketing campaigns
- Solid understanding of Marketing Automation Platforms and proficiency in defining requirements to complete in automation platforms. Direct experience with Salesforce Marketing Cloud is a plus.
- Able to work without guidance, take full ownership of campaigns, deal proactively with queries, present solutions, and contribute.
- Ability to effectively present ideas and document complex concepts and processes in both written and oral communication.
- Excellent interpersonal and organizational skills.
- High flexibility and adaptability to customer needs and priorities.
- Thrive in a fast-changing environment.

**Qualifications**
- Proven experience with Marketing Automation platforms (SMFC certification is a plus)
- Good understanding of data flow and management.
- Experience working with Brand teams and Senior business partners. Also, in working on highly complex projects which involve cross-channel integration, solution designing, implementation and support.
- Experience in an international environment in a plus.
- Ability to design and consult on end-to-end journeys involving multiple channels.
- Strong teammate to proactively coordinate with different partners from Amgen (marketeers, tech teams etc).
- Ability to understand the big picture when it comes to related platforms and integrations.
- Ability to make data-driven decisions around digital marketing using reporting tools like Tableau.
- Use the latest standard process learning from the industry to help Customers ensure that omnichannel campaigns and solutions are fully integrated and fine-tuned via data-driven insights.

**Thrive**

**What you can expect of us**

As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being.
- Vast opportunities to learn and move up and across our global organization
- Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
- Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

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