Product Manager Loaf Cakes
2 meses atrás
Purpose of the job:
Give input and execute the market approach for
- General sales products EU & UK
- Licensing products EU* - in teamwork with Licensing Manager
based on the category‘s marketing strategy, insights in the relevant markets and profound consumer understanding.
Manage the product and brand portfolios in the respective countries.
Ensure the translation of customer & consumer needs into NPD process and successful execution of resulting projects
Result areas:
- Plan, develop and prepare the launch of new concepts/products according to budget, commercial calendar, strategy, development brief and approved business parameters
- Create SKUs and approve products in line with actual customer & consumer understanding
- Ensure delivery of SKUs and products in line with AOP and/or licensor expectations
- Determine and effectively manage critical paths, key milestones and potential hurdles/bottlenecks
- Propose actions to solve any deviations when they occur assuring on time / in full project delivery
- Effective leadership and influence of cross-functional project teams
- Analyse financial documentation relating to Project Business cases
- Analyses performance of existing/launched SKUs and summarises post launch reviews as appropriate
- Evaluate objectively the marketing activities under responsibility and make sure profitability and strategy targets are met
- Knowing and understanding of market dynamics in order to foster new opportunities for future profitable growth
- Market and competition analysis / awareness and response
- Close collaboration with sales and channel activation teams
- Take competition input from sales and activation marketing into own program
- Know & manage product portfolio: Actively contribute and support the management of product category performance from an NSV, profitability perspective + range harmonisation / rationalisation and general portfolio management (decomplexity)
- Proper utilisation of annual MDC budget
- Actively contributes and supports the ASB product marketing team
Experience, skills, knowledge:
- Bachelor+ work and thinking level, Marketing
- 5 years experience in the BtoB or B2C food marketing regarding product portfolio management, marketing mix, understanding of consumer & customer intelligence etc.
- Structured mindset in order to characterize the playing field of product, customer, consumer and competitors
- Strong Project management skills
- Fluent written and spoken English, French highly appreciated
Temos outros empregos actuais relacionados com esta área que pode encontrar abaixo
-
Product Manager Loaf Cakes
2 semanas atrás
Santo Tirso, Portugal CSM Bakery Solutions Tempo inteiroPurpose of the job:Give input and execute the market approach for General sales products EU & UK Licensing products EU* in teamwork with Licensing Managerbased on the category's marketing strategy, insights in the relevant markets and profound consumer understanding.Manage the product and brand portfolios in the respective countries.Ensure the translation...
-
Production Manager
3 semanas atrás
Santo Tirso, Portugal Crew à la Mode Tempo inteiroProduction Manager **Reports to**: Director **Start Date**: ASAP **Salary**: Salary TBC **Location**: Santo Tirso, Porto, Portugal About Established in 2009, Crew à la Mode is an apparel and lifestyle agency, supplying luxury performance clothing and lifestyle solutions for super yachts, private aviation, hotels, villas and private residences. From our...
-
Local Supply Chain Manager
4 semanas atrás
Santo Tirso, Portugal Klöckner Pentaplast Tempo inteiroThe Company kp is a globally recognised leader in the packaging and specialty film industry, renowned for its unwavering commitment to sustainability and innovation. The need to act on climate change has never been clearer so we incorporate sustainability into everything we do by #InvestingInBetter - creating innovative products that enhance product...
