User Engagement Lead

3 semanas atrás

Lisboa, Portugal Sweatcoin Tempo inteiro

As the User Engagement Lead, you will drive user onboarding, engagement, re-activation, and social connection, ensuring users feel consistently motivated and satisfied. You will own lifecycle marketing campaigns that utilize data-driven insights to enhance the user journey.

**Key Responsibilities**:
**Core Product Engagement**
- Collaborate with the product team to create contextual feature discovery and promote new feature launches.

**Lifecycle Strategy and Engagement**
- **Onboarding Optimization**: Lead initiatives to ensure new users have a smooth, engaging onboarding experience, setting the stage for long-term retention.
- **Data-Driven Re-Engagement**: Utilize behavioral triggers and tailored nudges to keep users actively engaged with the app.
- **Re-Activation Campaigns**: Design personalized outreach efforts to re-engage inactive users, using targeted messaging and tailored offers.
- **Social Activations**: Develop friend invites, community activities, and social prompts to encourage interaction and foster connections within the app.

**Campaign Management and Lifecycle Operations**
- **Event-Based Campaigns**:Plan and execute themed events or challenges that promote group participation and build excitement among users.
- **Limited-Time Offers**: Develop seasonal promotions, exclusive bonuses, and time-sensitive offers to enhance user excitement and urgency.
- **Personalized Reactivation Campaigns**: Craft reactivation campaigns tailored to dormant users, using data insights to draw them back into the fold.

**Cross-Functional Collaboration**
- Work closely with product, marketing, and data teams to align campaigns with business goals and ensure seamless execution.
- Share performance insights, user behavior trends, and strategic recommendations to improve engagement initiatives continually.

**Who You Are**:

- **Experimentation and Growth Leader**A strategic thinker with a bias for action and a passion for testing hypotheses, learning fast, and iterating to find scalable solutions.Adept at balancing big-picture strategy with hands-on execution, thriving in a culture that values curiosity and continuous improvement.
- **User-Centric**: A deep understanding of user behavior, with a passion for crafting engaging experiences that keep users motivated to return.
- **Dynamic Problem-Solver**: Thrives in dynamic, fast-paced environments, with a proactive approach to ownership and execution.
- **Lifecycle Optimization Expert**:Experienced in designing strategies for user onboarding, re-engagement, and retention, with a focus on lifecycle optimization in B2C companies.
- **Data-Driven Marketer**:Proficient in analytics tools like Amplitude, Looker, or Tableau, using insights to improve engagement and retention.
- **CRM Expert**: Skilled in CRM platforms like Braze, MoEngage, or Iterable, with expertise in creating automation workflows, segmentation, and targeting strategies.
- **Innovative Campaign Creator**: A strong background in designing event-based campaigns, limited-time offers, and personalized reactivation efforts that drive excitement.
- **Collaborative Partner**: Experienced in cross-functional teamwork, aligning with various departments to execute successful campaigns.

**Experience and Skills**:

- 5+ years in user engagement, lifecycle marketing, and CRM, preferably in B2C companies.
- Expertise in CRM and lifecycle marketing platforms to design complex workflows and data-driven campaigns.
- Strong copywriting, campaign design, and content creation abilities.
- Proven success in driving KPIs related to user activation, engagement, and reactivation.
- Fluent in English.

**Why join us**
This is your chance to lead user engagement efforts in a dynamic, fast-growing environment. You’ll have the opportunity to directly shape how we connect with users, fostering meaningful interactions and driving impactful results.
- Remote-friendly & Flexible hours: Work from anywhere, with performance focused on results, not hours.
- Apple devices for work
- Health insurance coverage
- WellBeing program
- Unlimited time-off policy

Join us in delivering an unparalleled user experience

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