User Experience Strategist
Há 6 dias
About the Role:
As a User Engagement Lead at Phiture, you will be responsible for developing and executing strategies to drive user onboarding, engagement, reactivation, and social connection. Your primary goal will be to ensure that users have a consistent and satisfying experience with our platform.
Key Responsibilities:
- Core Product Engagement: Collaborate with the product team to create contextual feature discovery and promote new feature launches.
- Lifecycle Strategy and Engagement: Lead initiatives to ensure new users have a smooth, engaging onboarding experience, setting the stage for long-term retention.
- Data-Driven Re-Engagement: Utilize behavioral triggers and tailored nudges to keep users actively engaged with the app.
- Social Activations: Develop friend invites, community activities, and social prompts to encourage interaction and foster connections within the app.
Campaign Management and Lifecycle Operations:
- Event-Based Campaigns: Plan and execute themed events or challenges that promote group participation and build excitement among users.
- Limited-Time Offers: Develop seasonal promotions, exclusive bonuses, and time-sensitive offers to enhance user excitement and urgency.
- Personalized Reactivation Campaigns: Craft reactivation campaigns tailored to dormant users, using data insights to draw them back into the fold.
Requirements:
- Experimentation and Growth Leader: A strategic thinker with a bias for action and a passion for testing hypotheses, learning fast, and iterating to find scalable solutions.
- Lifecycle Optimization Expert: Experienced in designing strategies for user onboarding, re-engagement, and retention, with a focus on lifecycle optimization in B2C companies.
- Data-Driven Marketer: Proficient in analytics tools like Amplitude, Looker, or Tableau, using insights to improve engagement and retention.
What We Offer:
- $120,000 - $150,000 per year: Salary range based on location and experience.
- Remote-friendly & Flexible hours: Work from anywhere, with performance focused on results, not hours.
- Apple devices for work: Stay up-to-date with the latest Apple technology.
- Health insurance coverage: Comprehensive health insurance for you and your family.
- WellBeing program: Support for your mental and physical well-being.
- Unlimited time-off policy: Take time off when you need it, without worrying about burnout.
Why Join Us?
This is an exciting opportunity to lead user engagement efforts in a dynamic, fast-growing environment. You'll have the chance to directly shape how we connect with users, fostering meaningful interactions and driving impactful results.
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