Chief Marketing Officer

3 semanas atrás

Lisboa, Portugal TLFE PT Tempo inteiro

**TLF** is a Global Team of experts in IT, Marketing, Advertising, Promotion and Entertainment activities. A Team of experienced, hardworking and creative people who are never short of ideas that work best for our Clients. With a qualitative, efficient and secure gaming offer, we are proudly among the European leaders in online entertainment. Innovation is at the heart of our DNA. It is both a source of passion and pride. Our Team is constantly growing and we are looking for the Chief Marketing Officer to join our Team in Lisbon, Portugal.

**What we would expect from CMO**:

- Reinforce and drive the evolution of current and future brands positioning on a Global scale
- Be external and internal promoter of innovative marketing ideas and products
- Create and implement market strategies for new products and features
- Develop a long term growth strategy, including consistent performance analysis and contingency planning
- Lead market research and ROI analysis, defining challenges and opportunities
- Collaborate closely across executive level engineering, design and operation to deliver a fully unified product approach and deliverance
- Own and efficiently allocate the budget and acquisition planning
- Control the spend and optimize blend of channels to hit growth targets in a resourceful manner
- Work with the leadership team to develop and implement a high-level Marketing strategy and goals/targets that drive profit and complement business objectives
- Set the overall Global Marketing Strategy to keep being ahead of competitors
- Develop/review/refine Marketing strategies for each of Product and brand including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI
- Forecast monthly, quarterly, annual acquisition growth and costs
- Develop marketing execution plans and deliver on acquisition targets within time and budget
- Ensure TLF Brand awareness and promotion through effective marketing strategies including new products, launches, top industry events, and promotions
- Audit existing content and develop new Corporate Brand strategy and attributes
- Analyse current CRM processes, optimize and plan related activities
- Manage CRM effectively ( retention, reactivation, cross selling, VIP management), control of the CHURN and bonus costs
- Develop and implement effective communication strategies that build "Customers" and "Partners" loyalty programs, brand awareness, and increase their satisfaction
- Plan and manages the design, content, and production of all marketing materials

**What CMO needs to demonstrate**:

- 3-5 years+ of experience working at a senior level within the online gaming business is a must
- Experience of managing a significant P&L essential
- Performance Marketing background in gaming industry is advantage
- Experience of brand strategy and marketing campaigns, including communications
- Technical understanding of tracking and reporting systems
- Analytical competencies / mindset
- Strong problem solving and organizational skills
- Growth focussed, goal oriented individual
- Able and willing to lead from the front, getting “hands on” as required
- Excellent written and verbal communications skills
- A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations
- A people person who enjoys managing teams and cares about their team’s welfare, as well as their output
- Strong project management/programme management skills
- Strong customer ethos and the ability to channel insight into profitable deliverables
- Ability to develop and maintain strong working relationships with 3rd parties across technology, marketing and operational areas
- Experience within a multi-channel brand(s) preferred
- Position is office based in Lisbon, Portugal. Relocation is available.

Ability to commute/relocate:

- Lisboa, Distrito de Lisboa: Reliably commute or planning to relocate before starting work (preferred)

**Language**:

- English (required)

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