Traffic Manager

4 semanas atrás


Lisboa, Portugal Paradox Tempo inteiro

**Wait a minute.**

**Deep inside you are looking for a new adventure with**
- ** Freedom : feeling free to work remotely or hybrid and being trusted to deliver**
- ** Ambition : growing up surrounded by smart colleagues driven to create something big**
- ** Impact**: contributing to transform people lives at scale

**And you deserve it because you are a Top Gun Traffic Acquisition Manager (SEO & SEA)** who knows Acquisition (with a capital A) like the back of their hand and who will take extreme ownership of his campaign results:

- ** A proven creative player** with a solid track record of creating compelling, highly efficient campaigns with crazy ROI
- ** Hacker mind & out of the box thinker** : who loves testing and uncovering new hacks to reach new audiences to generate qualified leads and have really high conversion rateAt a ridiculously low cost.
- Analytical mind & Data Driven
- ** With 2-3 years of experience** running paid acquisition campaigns in a fast-paced digital environment for large audiences.

Then, you have found the next adventure that will fulfill you.

This is a full-time position, carried out from the comfort of your living room (or wherever you want) or from our amazing offices in Paris, Dubaï or Lisbon, or soon Barcelona.

**We have 3 dreams**:

- Helping 100 000 people achieve 1 dream and stick their pictures on a wall we call the 100 000 dreams WALL
- Have Will Smith and Richard Branson in our next documentary
- Create the Netflix of E-Learning & Coaching

and for that we NEED YOU

**A LITTLE MORE ABOUT US**:
**Paradox has one goal: to help people and organizations live their true ambition**

We provide **a set of tools and strategies around productivity, leadership, coaching and marketing **through mobile apps, e-learning platforms, trainings, events and a strong social media presence

Today, the education industry faces three problems:
**1 ) An effervescence of unsubstantiated theories.**

To remedy this, we have surrounded ourselves with scientists, top entrepreneurs ( Richard Branson, Marc Simoncini, Fred Mazzella ), top athletes (Fred Bousquet, Frank Leboeuf), artists (Barry Osborne, producer of Lord of the Rings and Matrix)... to deconstruct their strategies and share counter-intuitive ideas that are thought provoking.

**2) worthwhile Ideas conveyed in a boring way**

**3) Change is hard. And knowledge alone works for too few people**

**This is why our ambition is to make our training and coaching as attractive as watching Netflix and leave our clients' success as the only choice.**

Our obsession is to **Reinvent Breakthrough At scale**

Today, this approach has paid off and has enabled us to exceed one million followers on social media and to organize online events and training courses attended by thousands of people.

But we wanted more, so we created 2 new brands with international ambitions.

And that's where you come in.

**YOUR MISSION**:

- Your mission is to perfectly and efficiently juggle between SEA, native ads, social ads and retargeting to **double qualified leads** entering our 3 main product funnels, at the lowest cost possible.

You’re a Lead Acquisition Specialist on Facebook, Linkedin, Instagram, Google, YouTube, Tik Tok and Pinterest and you’re obsessed with ROI.
And ready to smartly manage budgets of 300k - 1 Million $ in ads each year.

And able to Build ads from scratch (targeting, creative (at least for the vision), tracking, reporting)

**YOUR 4 RESPONSIBILITIES ( where you’ll get measured )**:

- **1. Create and implement the SEA strategy**:

- ** Set up a Winning SEA strategy** and improving it at all levels (design, audiences, keywords, wording, A/B tests )
- ** Lead the whole assets creation **needed** **for the campaigns
- ** Identify new creative smart angles**, renderings and formats for our ads based on business needs and constant monitoring of our competitors' ads
- Improve, test, test, test andoh yes : TEST
- Create outrageously well-converting landing pages.
- Explore and launch new acquisition canals

**2. Tracking and Performance Monitoring**:

- ** Automatically track daily circulation, costs, revenues and key KPIs**
- Create new dynamic, automated reports
- Conduct a deep competitive and sectoral watch on the market

**3. Optimization**:

- Bring clever optimization recommendations to improve our ROI
- Improve main KPIs on a recurring basis (ads CTR, CPL, CPA, ROAS, CPM, number of leads and customers generated, number of qualified calls booked by the Sales Team)
- Set up weekly split tests (A/B) to improve the conversion (lead, sale...)

**4. Create and implement the SEO strategy of our websites**:

- Implement the most effective natural referencing strategy to be ranked at the top of Google
- Find highly engaged partners and manage them through backlinking / net linking.
- Define the keywords and the tree structure.
- Constantly optimize titles, contents, images (monthly technical and semantic audit, review of markup, meta t


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