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Traffic Manager Francophone
3 semanas atrás
Notre client est à la fois une agence de marketing digital et un centre de formation spécialisé dans le fitness. L’entreprise a déjà aidé de nombreux dirigeants de club fitness à booster leur business et elle ne cesse de grandir.
Pour les aider dans cette expansion, l’attention de notre client s’est tournée vers le Portugal et sa communauté francophone pleine de talent, pour rechercher des Traffic Managers.
**Le poste**
En relation avec le CMO, les Customer Success Managers et les développeurs, vous aurez comme responsabilités:
- Facebook:
- Paramétrage de Business Manager.
- Création de campagnes publicitaires Facebook.
- Lancement hebdomadaire de nouveaux tests (paramétrage, visuels, copywriting) pour améliorer le CPA.
- Arbitrage des campagnes actives.
- Remonter aux Customer Success Manager les clubs en « red flag » (baisse de performance de la pub + raison).
- Contact avec le support Facebook pour la résolution de situations bloquantes.
- Résolution des situations bloquantes.
- Correction des communications et débugage.
- Mise en place de stratégies d'acquisition en lien avec les Customer Success Manager.
- Veille sur les évolutions des outils.
- Veille sur l'évolution du marché du fitness (= les franchises, les spécificités des clubs, le fonctionnement global d'une salle de sport...).
- Veille sur les bonnes pratiques du marketing digital (techniques, tendances, visuels, formats, etc.).
**Votre profil**
- Maîtrise de la langue française (bilingue ou natif).
- Bon niveau d’Anglais (la formation sera en Anglais).
- 2-3 ans d’expérience minimum sur un poste où vous avez dû créer, maintenir et analyser des publicités sur Facebook, Instagram.
- Maîtrise de l’outil Facebook Business Manager.
- Connaissance des outils TikTok Ads Manager et Google Adwords appréciée.
- Bonne compréhension des différents médias publicitaires digitaux, tels que Facebook, Instagram, TikTok, Google.
- Connaissance des marchés, des bonnes pratiques en matière de génération de leads et de la réglementation de la publicité sur les plateformes utilisées.
- Bonne communication et capacité d’analyse.
- Bonne capacité de résolution de problèmes.
Type d'emploi : Temps plein
Rémunération : 18 000,00€ à 25 000,00€ par an
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