Marketing Operation Specialist

2 semanas atrás

Lisboa, Portugal Brodheim Tempo inteiro

Nome da Função: Marketing Operation Specialist

Tipo de Contrato: Full Time

Localização | Loja: Lisboa

Referência Anúncio: MKT

Descritivo marca | Função | Perfil: Marketing Operation Specialist

DETALHE DA FUNÇÃO

**A tua missão**:
Desenvolver um conhecimento profundo sobre o Cliente da ótica que permita o apoio na definição e implementação da estratégia de marca B2C, com foco em CRM, trade, ações comerciais e reporting de forma a melhorar a experiência do utilizador e reforçar o eixo da inovação da marca.
- Apoio na definição da estratégia da marca Optivisão
- Analisar as tendências de mercado, cliente e ações e assegurar a elaboração de dashboards de acordo com os KPIs definidos e aprovados para o seu canal e garantir o report contínuo
- Desenvolver um conhecimento profundo sobre o Cliente Optivisão que lhe permite definir e implementar programas de atração, conversão, retenção e fidelização dos Clientes para as marcas e o Grupo;
- Garantir a gestão das plataformas B2C e B2B da ótica e benchmark das respetivas ferramentas/ações;
- Elaborar e implementar o plano de trabalho de trade das lojas próprias Optivisão, definir prioridades e discutir as mesmas com o business Partner: Plano de montras, negociação com fornecedores, desenvolvimento de briefing e produção;
- Apoiar na definição da estratégia das ativações de marca no ponto de venda e do apoio no contacto com os shoppings e respetivas implementação de melhorias no interior das lojas;
- Garantir a Gestão da Plataforma de CRM de ótica e implementação das ações decorrentes, tendo em conta os dados do Power BI do Marketing de ótica;
- Garantir que as bases de dados das lojas Optivisão estejam limpas e atualizadas com os dados necessários à comunicação personalizada e relevante com o consumidor final;
- Estabelecer parcerias dentro da sua área de atuação que possam beneficiar as diferentes marcas do Grupo;
- Elaborar o briefing das ações a desenvolver aos vários responsáveis de canal e faz o follow-up necessário para assegurar que as ações são implementadas dentro dos prazos e dos limites do budget da(s) marca(s);
- Licenciatura Gestão (preferencial), Marketing, ou área similar;
- Experiência na área com mais de três anos;
- Experiência em ferramentas de SalesForce e Shopify (preferencial);
- Conhecimento avançado em Excel, Power BI e Adobe;
- Capacidade de Planeamento, Organização e Controlo;
- Capacidade de Análise e Sentido Crítico;
- Cooperação e Trabalho em equipa.

**O que oferecemos**:

- Um ambiente de trabalho envolvente;
- Possibilidade de crescimento e progressão na carreira;
- Oportunidade de Formação especializada contínua;
- Participação em ações de solidariedade social e ambiental;
- Protocolos e parcerias exclusivas para colaboradores do Grupo Brodheim.

Se reúnes os requisitos, esta vaga é para ti.

Tagged as: #trade#b2c#b2b#crm

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