Content Marketing and SEO Specialist F/m/nb

3 semanas atrás

Braga, Portugal Cegid Tempo inteiro

**About us **:Come and experience a variety of jobs, join us
Cegid is an international group with over 4,400 employees in more than 20 countries who support professionals in the fields of accounting, payroll and human resources, ERP, taxation and retail.
Cegid designs useful and innovative management solutions for its customers, in order to become their preferred partner by understanding their business and the issues at stake so that customers can turn their challenges into opportunities.
Cegid's values: engage together, be inspired by our customers and always explore.
Every story is different within Cegid, it's up to you to create your own

**Position description**:
**Business Line**:
Marketing and communication

**Job title**:
Content Marketing and SEO Specialist F/M/NB

**Type of contract**:
Permanent contract

**Job description**:
The Marketing department of Cegid Group has as its main mission the generation of leads and sales opportunities for all products, services, and companies within the Group. The team is organized by areas of specialization and activity, allowing each professional to grow and develop their skills while simultaneously sharing experiences with the entire group.

It is a multidisciplinary team with tremendous creativity, where doing things differently and achieving results are the primary mindset.

In line with our strategic marketing objectives, we aim to strengthen our online presence and boost business in the markets of Portugal and Lusophone Africa.

**Responsabilities**:

- Create and manage the editorial calendar for publications across various blogs, with support from an external agency for content writing;
- Write SEO-optimized content to improve continuous positioning in organic search engine results;
- Monitor the brand's content positioning and define strategies for continuous improvement in search engine rankings;
- Conduct interviews with clients and develop case studies that compellingly tell the success stories of our clients;
- Develop creative scripts for explanatory and promotional videos of Cegid management solutions;
- Supervise and coordinate projects with external agencies for graphic and video content;
- Adapt quickly to an ever-evolving environment while maintaining the quality and consistency of content.

**Profile**:

- Academic background in Journalism or Communication Studies;
- Proven experience in content marketing, at least 5 years, preferably in the information technology sector;
- Profound knowledge of SEO and link-building strategies;
- Experience in identifying relevant keywords using tools such as Ahrefs, SimilarWeb, or others;
- Experience in optimizing content using tools such as Neuronwriter, Answer the Public, Ubersuggest, Google Keyword Planner, Google Search Console, and Google Analytics;
- Experience in collaborating and coordinating external content agencies;
- Excellent writing skills in Portuguese, with attention to detail;
- Knowledge of CMS, SEO, and marketing automation tools;
- Proficiency in English and Spanish will be considered a differentiation factor;
- Ability to work in a multicultural and constantly evolving environment.

**Advantages**:

- Annual bonus based on the achievement of goals;
- Hybrid and flexible work model;
- 25 days of vacation per year;
- Health insurance;
- Access to online learning platforms and in house academy;
- Opportunities for training and certifications;
- Integration into a dynamic, enthusiastic, and continuously growing team;

**Position location**:
**Job location**:
Europe, Portugal

**Location**:
Braga (Hybrid)

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