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Analytics and Media Manager, Advertising Agency
2 meses atrás
Bachelor's degree plus 5+ years’ experience in client-facing data analysis roles
3+ years of consulting experience with a major consulting firm or 3+ years of advertising experience with a F100 Advertiser (agency or client side)
Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser
Data driven storytelling skills - you create and deliver compelling presentations with outstanding visuals
Understanding of statistics including distributions, expectations, hypothesis testing, etc.
Fluency with SQL - ability to write basic queries from scratch and modify complex queries
Fluency with an advanced analytical tool (Python, R, SAS, etc.)
Fluency with visualization tools (Tableau, QlikView, Power BI, etc.)
Understanding of marketers’ challenges through relevant job experience
Excellent organizational, interpersonal, and communication skills (both written and verbal)
Ability to work cross-functionally and with others with diverse skill sets
Job Summary
Amazon Advertising exists at the intersection of marketing and e-commerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates.
We are currently looking for a highly skilled and motivated Analytics and Media Manager (AMM) to help scale our growing advertising business supporting Agencies. The AMM is a key member of Amazon Advertising for insights-led, data-driven growth, working with sales, product, retail and other Amazon business partners to analyze and improve advertisers’ media planning strategy and recommendations on Amazon, in support of their marketing initiatives. AMMs work with Amazon's unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.
Day to day, AMM activities include analyzing metrics of success for a business or category, developing data-driven insights and recommendations for C-suite client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AMM is critical to delivering the best return on investment for our customers.
Key job responsibilities
You Will
- Leverage Amazon’s data and your understanding of our advertising customers’ business to provide guidance to Agency planners and stakeholders, via business reviews and frequent in-person client sessions to regularly iterate on and articulate a brand’s strategy
- Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams
- Be able to select an ideal solution from various analytic techniques and concepts and translate into actionable requirements
- Deliver regular and bespoke analyses and insights for some of the world’s largest advertisers to drive growth across advertiser KPIs and help them grow their businesses
- Exhibit analytical ability, and develop great expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data driven insights to our advertisers
- Educate other teams on Amazon media offerings and keep them engaged by delivering learning sessions
- Educate other teams on Amazon media offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
- Demonstrate behavior that exemplifies the Amazon Leadership Principles
MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, Psychology or Business
Digital media planning experience
Experience in predictive analytics, experimental design, A/B testing
Publication track record/writing experience (ex. published a paper in a technical journal or trade publication)
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