Digital Marketing Specialist

3 semanas atrás

Lisboa, Portugal Devoteam Portugal Tempo inteiro

Company Description

At Devoteam, we believe that technology with strong human values can actively drive change for the better. Discover how Tech for People unlocks the future, creating a positive impact on the people and the world around us. We are a global leading player in Digital Transformation for leading organisations across EMEA, with a revenue of €652M. We believe in transforming technology to create value for our clients, partners and employees in a world where technology is developed for people. We are proud of the culture we have built together. We are proud of our people at the service of technology. We are proud of our diverse environment. Because we are #TechforPeople. Join our multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers and other extraordinary talents, spread across more than 18 EMEA countries. Become one of our +8.000 tech and business leaders on cloud, data and cyber security. Let’s fuse creativity with technology together and build innovative solutions that actively change things for the better.

**Job Description**:

- Responsible for creating and executing the digital marketing strategy, in close articulation with the macro campaign plan;
- Projection and monitoring of customer acquisition campaigns in paid and non paid media channels in coordination with the digital media agency;
- Monitoring and optimization of campaigns across all online acquisition channels, defining and tracking budgets and objective KPIs;
- Ability to deeply understand business goals and marketing objectives, translating them into digital goals/strategies;
- Creation, management and experimentation of new sales generation strategies (customer acquisition, retention, loyalty, cross sell and upsell), identifying relevant trends and insights in the business context;
- Use of automated reporting tools (e.g. Data Studio, Google Analytics, Google Search Console, Facebook Insights, Google Ads Insights,...) for:

- Monitor and analyze performance, sales and profitability KPIs (e.g. Reach, Clicks, CTR, CPC, CVR, Investment, CPA, ROAS) of all acquisition channels, campaigns and tests, identifying opportunities for improvement;
- Monitor and analyze web analytics KPIs (e.g. traffic, audience profile, user experience, conversion funnel, conversion rate) and identify opportunities);
- Participation in the marketing automation strategy in order to efficiently impact Customers and Prospects, following the appropriate conversion journeys and improving the reach of all communications;
- Continuous update on the latest industry trends, growth hacking and digital marketing and best practices to identify opportunities for growth and optimization.

**Qualifications**:

- Professional experience in online product or service acquisition, conversion and retention (minimum 5 years);
- History of managing digital marketing budgets with relevant value and scope;
- Advanced knowledge of online advertising platforms, CRM tools, and online channel analytics tools (e.g. LinkedIn, Google Ads, Facebook, YouTube, Google Analytics);
- Strong analytical, data-driven, results-oriented, customer-focused skills;
- A mindset of constant experimentation and testing, with attention to detail;
- Experience working in e-commerce contexts highly valued.

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