Wycreative - Digital Analytics Manager

2 meses atrás

Lisboa, Portugal WYgroup Tempo inteiro

We are looking for a Digital Analytics Manager to use data-driven insights to fuel digital marketing growth across a wide range of B2B and B2C clients.
In this role, you will drive key insights across the organization through a deeper understanding of consumer behavior, marketing and site performance, audience attributes, and path-to-purchase by leveraging a full suite of analytics tools. Specifically, you will:

- Manage Google Analytics 360 platform across the enterprise-including events, goals, funnels, attribution, a/b testing, data studio, surveys, Google Marketing Suite integrations, admin configs, among other settings.
- Serve as the company expert on Google Analytics 360 and educate teams to leverage insights.
- Oversee analytics reporting across digital properties, such as marketing performance, customer journeys, audience segments, sales products, and executive dashboarding.
- Partner with technology teams on analytics implementation, datalayer (enhanced ecommerce), database integrations, tag management, and emerging tools and features.
- Support cross-channel testing (web/CRO, creative, performance) to drive an insights workflow.
- Help stakeholders use analytics to define goals/KPIs and monitor performance to identify trends and opportunities.
- Monitor the analytics industry, recommend emerging technologies and drive beta pilots.
- Knowledge in debugging data issues in analytics tools including the ability to inspect the page behavior and understand the events being triggered
- Serve as the company expert on Google Analytics 360 and educate teams to leverage insights.
- Collaborate cross-functionally to ensure inbound data is precisely captured in Google Analytics, such as managing media UTM parameters.
- Provide insights into engaging, actionable and easy to digest presentations.
- Tag Manager and Data Studio experience
- Solution, technology, and dev team facing
- Contributes to vision and product backlog with internal customers
- Drives GA360 adoption

Qualifications:
- Bachelor’s degree is Marketing, Analytics, or related field is highly preferred, MBA is preferred
- Minimum of 3-5 years’ experience
- Fluent English (spoken and written)
- Must have experience with Google Analytics 360, Google Tag Manager and Data Studio experience
- Must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution
- Strong project management skills and excellent written and verbal skills as well as high interpersonal skills.
- Must be consumer focused with demonstrated ability to form productive relationships with a wide constituency, including business leaders, IT personnel and project leaders

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