Business Development Representative

Empleyo is seeking a driven, highly proactive Business Development Representative for Europe to directly generate, build, and maintain their own sales pipeline across European markets. The BDR will be primarily responsible for executing outbound prospecting campaigns, identifying prospective accounts, engaging key decision-makers, and booking qualified opportunities across EMEA. The ideal candidate has hands-on experience with cold outreach, lead generation, and pipeline building within European business environments, along with a strong motivation to prospect into HR, e-commerce, Energy, finance, operations, SaaS, or enterprise solution buyers. This is a remote, fixed-term consulting engagement. Role Overview The Business Development Representative will take direct ownership of outbound prospecting and pipeline creation to:
- Source and research target accounts and decision-makers across priority European markets.
- Identify and prioritize target customer segments and markets across EMEA.
- Build and maintain a robust multi-channel sales pipeline through active outbound prospecting (email, LinkedIn, cold calls).
- Generate, qualify, and progress sales opportunities.
- Qualify prospective leads and secure discovery meetings for the sales team.
- Represent Empleyo at selected European and international events. The successful Business Development Representative will be resilient, commercially aggressive, and focused on hit metrics, combining daily prospecting execution with precise pipeline tracking.

Key Responsibilities
Outbound Prospecting and Targeting
- Identify and target key buyer personas within HR, Finance, and Operations across designated European regions.
- Build clean, highly targeted account and contact lists using modern sales intelligence tools.
- Refine pricing and messaging based on market feedback and customer conversations.
- Develop a clear sales narrative and value proposition for HR, Finance, and Operations decision-makers. Cadence Execution and Outreach
- Execute personalized, multi-touch outbound sales sequences using:
- Tailored cold emails.
- Direct LinkedIn messaging and social selling.
- Cold calls and follow-up touchpoints.
- Qualification criteria.
- Follow-up processes.
- Manage daily pipeline activity and record accurate lead details in Odoo CRM.
- Sales rules and workflows.
- Reporting.
- Lead and opportunity management.
- Develop outbound outreach sequences for email and LinkedIn.
- Support the setup and optimisation of AI-enabled SDR tools for automated LinkedIn outreach.
- Establish a lead-scoring and qualification framework.
- Create practical internal sales documentation for ongoing team use. Qualification and Pipeline Management
- Execute outbound prospecting across prioritised European and EMEA markets.
- Research and source relevant prospects and target accounts.
- Qualify leads against agreed criteria.
- Conduct initial qualification and discovery conversations with prospective clients.
- Schedule qualified discovery meetings and product demos for the sales team.
- Maintain accurate activity, opportunity, and forecast information in the CRM.
- Review and refine Empleyo’s brand-awareness initiatives and LinkedIn content strategy.
- Provide regular feedback on market response, objections, buyer needs, and competitive activity. Market Intelligence and Networking
- Identify potential referral and ecosystem partners, including:
- HR consultancies and agencies.
- Startup hubs.
- Accelerators and incubators.
- Relevant technology and business networks.
- Initiate contact with prospective partners and develop early partnership conversations.
- Explore opportunities for referrals, co-marketing, events, and strategic collaboration.
- Represent Empleyo at selected conferences, industry events, and networking opportunities in Europe and, where relevant, the United States. Required Experience
- Proven track record in business development, cold calling, outbound sales prospecting, or lead generation.
- Strong knowledge of European markets and business practices.
- Demonstrable experience selling to or working with clients across Europe.
- A current or previous European client portfolio, professional network, or established access to relevant decision-makers.
- Experience engaging HR, Finance, Operations, founders, or senior business stakeholders.
- Demonstrated ability to build, nurture, and manage an active sales pipeline from scratch.
- Hands-on expertise executing cold outreach sequences across email, LinkedIn, and phone.
- Familiarity with CRM platforms; experience with Odoo CRM is advantageous.
- Strong written and verbal communication skills in English.
- Ability to work independently and deliver measurable outcomes in a remote, fractional capacity. Preferred Background The ideal candidate will:
- Be based in Europe or have deep, demonstrable experience working in European markets.
- Have a strong understanding of regional differences across EMEA.
- Bring a