Head of influencer marketing

4 semanas atrás

Portugal Nixar Tempo inteiro

Company Description
Nixar is an AI-powered influencer marketing platform that helps fashion brands drive sales through data-driven creator collaborations. Using advanced analytics and automation, Nixar identifies the right influencers, predicts campaign performance, and streamlines execution from start to finish.
We empower brands to scale their digital presence and growth through intelligent influencer strategies, delivering measurable impact, transparent results, and effortless campaign management.
Role Description
We are looking for a Head of Influencer Marketing. In this role, you'll lead brand engagements and creator partnerships, and ensure high-performing campaign execution.
You'll use Nixar's AI-driven platform to match brands with the right creators, optimize campaigns for performance and ROI, and build long-term relationships that fuel business growth. This is a hands-on role that blends strategic thinking, relationship management, and data-informed execution.
Responsibilities include:

Own and define Nixar's influencer marketing strategy, setting long-term vision, goals, and KPIs.
Lead, mentor, and scale a team of influencer marketing managers, ensuring best-in-class execution.
Establish and nurture high-value, long-term partnerships with top brands and creators.
Oversee strategic planning, execution, and optimization of influencer campaigns to maximize performance, efficiency, and ROI.
Develop scalable processes, playbooks, and systems that improve team productivity and quality.
Collaborate closely with product, data, and creative teams to align brand, creator, and business goals.
Guide contract negotiations, pricing frameworks, and budget allocations.
Analyze performance trends and market insights to influence product development and company strategy. Qualifications:

5+ years of experience in influencer marketing, brand partnerships, or growth marketing, including 2+ years in a leadership role.
Expertise in creator ecosystems, performance-based marketing, and DTC growth strategies.
Proven ability to build, lead, and develop high-performing teams.
Strong communication, presentation, and executive-level stakeholder management skills.
Highly analytical, with experience using performance data to drive strategy and decision-making.
Exceptional organizational skills, with the ability to manage multiple workstreams at scale.
Bachelor's degree in Marketing, Business, Management, or related field. Bonus points if:

You are (or have been) a creator, giving you firsthand insight into the creator economy.
You've worked at a fast-growing startup or at a brand/agency that scaled influencer operations.
You bring a strong network across creators, agencies, and brand partners.

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