B2B SaaS Product Marketing Manager

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At Finsolutia, we are looking for a B2B Product Marketing Manager to lead the first dedicated product marketing strategy for 4Sight, our SaaS platform already live in the market and growing. This role is critical to defining 4Sight's positioning, supporting the sales team with effective go-to-market initiatives, and driving adoption and revenue growth. Acting as a bridge between the Product, Sales, IT, Design, and Corporate Marketing departments, you will ensure that our value proposition is communicated clearly, differentiated in the SaaS market, and supported by measurable commercial impact.

Responsibilities

- Messaging & Positioning: Define and continuously refine 4Sight’s value proposition, competitive positioning, and key messaging to ensure clear market differentiation;
- Sales Enablement: Develop and maintain pitches, decks, one-pagers, case studies, and other sales collateral. Train and empower Sales to effectively communicate product benefits and new releases, including tailored presentations to support the commercial team;
- Buying Center & Decision Process: Analyze and map customer buying centers, decision-making structures, and processes to better tailor marketing strategies and sales support;
- Sales Funnel & Strategy: Understand and monitor the full sales funnel, providing insights to design marketing strategies that drive conversions across each stage;
- Events & Brand Presence: Plan, prepare, and execute 4Sight’s participation in industry events (owned and third-party), strengthening visibility and credibility;
- Lead Generation & Growth Marketing: Build and manage inbound and outbound campaigns (content, SEO, paid media, email nurturing) with a focus on qualified pipeline generation and lowering CAC;
- Cross-Functional Collaboration: Work closely with Product, IT, Sales, and Design to align roadmap, customer feedback, and go-to-market initiatives;
- Content & Social Media: Manage 4Sight’s digital presence (with a strong focus on LinkedIn), creating thought leadership content tailored to personas and funnel stages;
- Go-to-Market for Releases: Define launch plans for new features and product updates to drive adoption, engagement, and customer retention;
- Performance & SaaS KPIs: Track and report on SaaS business metrics (CAC, MRR, LTV, churn, NPS, engagement) to optimize campaigns and initiatives;
- AI & Martech Tools: Leverage marketing automation, CRM, analytics, and AI-powered tools to scale campaigns, personalize content, and measure impact.

Ideal Profile

- Degree in Marketing, Communications, or a related field;
- 3–5 years of experience in B2B Marketing, ideally in SaaS or in marketing for large financial institutions (e.g., banks, corporate clients);
- Proven experience in go-to-market strategy and sales enablement;
- Proven track record in inbound and growth marketing to drive qualified pipeline and accelerate SaaS sales cycles;
- Excellent communication skills, written and verbal, in English and Portuguese (Spanish is a plus);
- Strong project management skills, able to manage multiple priorities and stakeholders;
- Experience with marketing automation, CRM, and analytics tools.

Bonus Points

- Previous experience in Fintech, Proptech, or vertical SaaS platforms;
- Familiarity with Product-Led Growth (PLG) strategies;
- Proficiency with analytics tools (e.g., Google Analytics, Mixpanel) to track campaign effectiveness and product adoption;
- Experience producing multimedia content (webinars, infographics, product videos) to support launches and customer engagement;
- Experience organizing and executing B2B industry events.

What We Offer

- High-growth, multicultural, and collaborative environment.
- Work-life balance: flexible approach, with accountability for results.
- Extra days off: your birthday is for celebrating with family and friends.
- Continuous training and learning opportunities.
- Health insurance, life insurance, curative medicine, and annual vaccination program.
- Daily breakfast at the office, organic fruit, free coffee and tea.
- Corporate events and activities.
- Access to various discounts and partnerships.

About Finsolutia

Finsolutia established in the world of credit servicing and has since evolved into a leader in mortgage technology, transforming the way mortgage ecosystems are managed. Headquartered in Madrid and Lisbon, our team of over 400 highly skilled professionals combines deep expertise with cutting-edge, AI-driven technology to deliver tailored, end-to-end mortgage solutions. We empower organizations of any size with innovative technology and specialized business expertise to streamline mortgage loan processes, unlocking efficiency and fuelling growth through leading technical solutions powered by artificial intelligence.

We’d like to inform you that personal data collected here are exclusively destined to the management of the recruitment process in question and will be processed and stored by Finsolutia, SA, or another Group company, in accordance with Personal Data Protection Regulation (EU) 2016/679 of 27 April 2016 during a period of 5 years, after which they will be definitively eliminated. You may request access, updates, rectification, or removal by writing to:

Bernardo Cabral
Data Protection Officer
dpo@finsolutia.com

Seniority level

- Mid-Senior level

Employment type

- Full-time

Job function

- Marketing and Sales

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