Head of Marketing

Há 6 dias

Lisbon, Portugal InPlaySoft Tempo inteiro

Company Description
InPlaySoft specializes in delivering scalable, innovative, and reliable iGaming platform solutions for casino and sportsbook operators seeking substantial and sustainable growth. Guided by a commitment to treating partners as royalty, prioritizing long-term growth, and continuous improvement, InPlaySoft creates localized solutions for enhanced player engagement and retention.
Role Description
We're looking for a Head of Marketing to build and lead our marketing function. This is a strategic leadership role responsible for elevating InPlaySoft's brand presence, generating qualified leads, and driving commercial growth through integrated marketing initiatives. You'll work closely with our commercial and product teams to position InPlaySoft as the platform of choice in the Latin American iGaming ecosystem.
Brand Management & PR
Develop and execute brand strategy to strengthen InPlaySoft's market positioning
Manage public relations, media outreach, and industry communications
Oversee company presence at industry events (ICE London, SBC Summit, regional conferences)
Build relationships with industry publications and analysts
Content Marketing
Lead content strategy across all channels (website, blog, social media, email)
Create compelling B2B content including case studies, whitepapers, and thought leadership
Manage content calendar and ensure consistent brand voice
Demand Generation
Design and execute inbound marketing campaigns to attract qualified leads
Develop outbound strategies targeting operators and potential partners
Build and optimise marketing automation and lead nurturing workflows
Track and report on pipeline contribution and marketing ROI
Team & Operations
Build and manage the marketing function (in-house team and external agencies)
Set marketing budgets and allocate resources effectively
Collaborate with sales to align on lead qualification and handoff processes
Requirements
7+ years of B2B marketing experience, with at least 3 years in a leadership role
Proven track record in demand generation and pipeline growth
Experience in iGaming, fintech, SaaS, or related B2B technology sectors
Strong understanding of the Latin American market
Fluency in English; Spanish and/or Portuguese highly desirable
Experience with marketing automation platforms (HubSpot, Marketo, or similar)
Data-driven mindset with ability to measure and optimise campaign performance
Nice to Have
Existing relationships in the iGaming industry
Experience marketing to both enterprise clients and SMBs
Background in affiliate or partnership marketing
Familiarity with regulatory environments in LatAm gaming markets
What We Offer
Leadership role with significant autonomy to shape the marketing function
Opportunity to grow with a company in an expanding market
Collaborative, entrepreneurial environment
Travel opportunities to industry events worldwide
To apply, please send your CV and a brief note on your approach to B2B marketing in the iGaming space.

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