Lifecycle and CRM Content

1 semana atrás

Oeiras, Portugal Phiture Tempo inteiro

POSITION SNAPSHOT

Location: Lisbon, Portugal

Company: Nespresso Portugal

Full-time

Fluent in Portuguese & English Mandatory

2 years’ experience

Position Summary

Working at Nestlé means you’ll join the world’s largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future.

To integrate Nespresso’s business, we are looking for a Lifecycle and CRM Content you’ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive, direct-to-consumer campaigns that strengthen the connection between existing consumers and the brand.

Do you want to be part of a multinational whose values are based on respect? Apply and come make a difference in the lives of people and families, communities, and the planet.

We are waiting for you

A DAY IN THE LIFE OF AN LIFECYCLE AND CRM CONTENT LEAD

Set-up and manage consumer activations communications

- Create and/or localize all communication of CRM programs making them relevant to local consumer

- Develop the “relational” dimension in our communication and develop/reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materials

- Leverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives

Create and plan consumer communication campaigns for CRM

- Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders.

- Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop)

- SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholders

- Track emails and SMS performance to ensure business targets

Continuously improving the experience of new members and existing members

- Analyse the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialist

- Track and optimize CRM campaigns

- Benchmark local performance with international best practices and local competitive environment

- Provide recommendations for continuous improvement in the experience of existing members across channels.

What Will Make You Successful

- University degree in marketing, management or equivalent

- Minimum of 2 years’ experience in creative agency or in marketing team as (junior) product, brand manager

- Expertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insights

- Experience in managing both stakeholders and external agencies

- Excellent creative writing and translation skills

- High sensitivity to design and creative

- Nice to have experience in project management and Photoshop

#J-18808-Ljbffr

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