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Overview
Unilabs is seeking a Global Product Manager with focus on Radiology to join the Global Commercial team.
Responsibilities
- Understand market needs based on global strategy / FFU / research
- Gather countries inputs on product priorities (FFU).
- Lead global product market research.
- Create global Campaigns & Value propositions
- Define global disease journey’s priorities for B2B.
- Define global toolkit deliverables for B2B and B2C/DTC.
- Create toolkit assets and content.
- Define the global value proposition of Radiology for B2B.
- Winning Global ‘ignite’ portfolio
- Define global ignite portfolio for DTC & B2B.
- Define product innovation masterplan.
- Lead the business case for new product innovation.
- Deploy / train local teams on
- New global Campaign.
- New value proposition.
- New Product launches.
- Tracking / results
- Track results on Campaigns & product launches.
- Competitive intelligence
- Be up to date on offering from competitors across markets
Key skills
- Partner with local markets (interpersonal skills)
- Market research (agency support covers gap)
- Understand product/diseases (technical knowledge)
- Define key deliverables for B2B (experience in B2B)
- Content creation as medically compliant as possible (technical knowledge)
- Deep understanding on Doctor’s needs (Radiology experience, sales experience)
- Understand product/diseases (technical knowledge)
- Built a business plan with multifunctional team (analytical, writing, interpersonal, planning & organization skills)
- Deep understanding on Doctor’s needs (Radiology experience, commercial team experience)
- Deployment or training local teams (technical knowledge, presentation skills)
- Technical content to be shared with local teams (technical knowledge)
- Analyse results & get valuable insights (analytical skills)
- Understand Radiology product details & differences (technical knowledge)
- Background: biology / biochemical - someone that understands our products (not medical as we do not want to create a parallel medical team).
- Experience in B2B and/or sales relationship with practitioners.
- Experience on building content.
- Experience on deployments or team training.
- Experience in Radiology a super plus.
- High level of English.
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