Marketing Manager – AETHOS Ericeira

Join a community shaped by experience, culture, connection, and wellbeing. At Aethos, hospitality is not about excess — it is about intention. We create places that bring people together through meaningful experiences, a strong sense of culture, genuine human connection, and an approach to wellbeing that feels lived-in rather than prescribed.Our destinations are designed as modern sanctuaries: places to slow down, stay curious, and feel part of something. That philosophy applies just as much to our teams as it does to our guests. We look for people who care deeply about what they create, who bring ideas to the table, and who enjoy working collaboratively in fast-moving environments. AETHOS Ericeira Overlooking Praia da Calada and just minutes from the village of Ericeira, Aethos Ericeira opened in September 2022 as a surfside retreat rooted in nature and community. The property features 50 rooms, our restaurant ONDA, a bar, heated saltwater pool with pool bar, gym, and spa — attracting an international crowd of travellers drawn to surf, design, food, and wellbeing. The Role We are looking for a Marketing Manager to lead local marketing for Aethos Ericeira, with responsibility for shaping, executing, and elevating the property's marketing presence across all channels. This is a hands-on, strategic role for someone who can think big, execute precisely, and keep multiple plates spinning (without dropping them). You will own the local marketing plan, manage content and campaigns end-to-end, and act as the key bridge between the property and Aethos' central Brand & Marketing team. You will report directly to the General Manager, with a dotted line to Aethos Brand Head Office. Key Responsibilities Marketing Strategy & Leadership Own and execute the annual and seasonal marketing plan for Aethos Ericeira, aligned with global brand strategy and commercial objectives Identify opportunities to strengthen brand visibility, drive demand, and support room, F&B, and experience-led initiatives Monitor performance, trends, and results, translating insights into clear actions and improvements Content & Creative Direction Lead the creation, curation, and rollout of all local marketing content across digital and print Oversee copy, visuals, and storytelling to ensure consistency, quality, and strong brand alignment Plan and manage photo and video shoots, coordinating internal teams and external creatives Ensure all touchpoints — from newsletters to event listings — are timely, relevant, and well executed Digital Presence & Community Manage the property's website content in collaboration with central teams, ensuring accuracy and freshness Own and manage all local social media channels, ensuring alignment with global strategy in collaboration with the Head of Social Media & Influencer Marketing. Lead community management, including engagement and guest review responses, with a strong brand voice PR, Influencers & Partnerships Manage local PR activity, including media requests, press materials, and coverage tracking Coordinate and host media and influencer stays, ensuring thoughtful itineraries and seamless experiences Support press releases and outreach in alignment with global brand positioning Events & Activations Lead the planning and execution of local marketing events, brand activations, and collaborations Manage guest lists, suppliers, partners, and post-event reporting Oversee influencer collaborations during on-property stays Collaboration & Reporting Work closely with Brand, Sales, Revenue, and Operations teams to ensure aligned messaging and objectives Prepare regular performance updates and reports for senior management Act as the local guardian of brand standards and best practice Requirements & Profile Fluent in English and Portuguese (native or near-native Portuguese preferred) 4+ years' experience in marketing, ideally within hospitality, lifestyle, or luxury sectors Strong writing and editing skills in both English and Portuguese Confident managing multiple projects with a high level of organisation and attention to detail Proficient in Canva and other design softwares (Figma, Adobe Creative Suite) considered a plus Strong content creation skills and an eye for composition; photography skills are a plus Experience with email marketing platforms (Revinat preferred) Proactive, collaborative, and comfortable taking ownership What We Offer An executive, visible role with real ownership  Flexible working arrangements and the possibility to work remotely Ongoing development and growth conversations Career progression opportunities within a fast-growing international brand Employee rates + 1 free night per year across all Aethos destinations Complimentary Aethos membership Family & Friends hotel rates Close collaboration with the central Brand & Marketing leadership If you are passionate about hospitality, brand storytelling, and building meaningful connections through your work — we would love to hear from you. Apply now at  and join the Aethos community.