Marketing Coordinator

1 dia atrás


Porto, Portugal IHG Tempo inteiro

Key Responsibilities Coordinate branding initiatives to achieve defined marketing objectives. Collaborate with communication and design external agencies to coordinate content and campaigns across channels. Manage media coverage and oversee the paid social media budget. Ensure all advertising and promotional messages comply with InterContinental and IHG brand standards. Maintain brand consistency across all communication materials and digital platforms. Develop, manage, and create content for guest communication channels, including in-room TVs, flyers and other on-site promotional collateral, ensuring consistent messaging and promotion of offers. Plan, coordinate, and promote hotel F&B actions and experiences, including management and content creation of F&B outlets channels. Design customer offers aligned with the annual marketing calendar and coordinate all implementation phases. Enhance hotel visibility and brand awareness through social media and digital channels. Support management of social media accounts, including content creation and community engagement. Create and curate engaging content (articles, blogs, newsletters, visuals, videos) to promote hotel offerings and exclusive packages. Manage and optimize the hotel website, update OTA content, and monitor performance using analytics tools. Develop, execute, and distribute email marketing campaigns and newsletters. Assist with photo and video shoots and support the organization of promotional and brand events. Plan, execute, and optimize digital marketing campaigns (SEO, SEA, email marketing, paid media). Identify target markets and adapt marketing initiatives to specific guest profiles. Monitor and analyze campaign performance, including ROI and qualitative and quantitative reporting. Recommend corrective actions and continuously improve SEO performance (keywords, content, image optimization). Prepare marketing materials to support internal communication. Develop and execute brand activation initiatives, partnerships, or events on-site. Prepare and deliver monthly reports on marketing activities, campaigns, and results. Video Edition Profile & Requirements Degree in Marketing, Communication, Business, or related field. Previous experience in marketing, preferably within luxury hospitality or tourism. Strong knowledge of digital marketing, social media platforms, and analytics tools. Excellent written and verbal communication skills in Portuguese and English Creative, well-organized, and detail-oriented with the ability to manage multiple projects.


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