Marketing Coordinator

Há 2 dias

Porto, Porto, Portugal IHG Tempo inteiro

Key Responsibilities

  • Coordinate branding initiatives to achieve defined marketing objectives.
  • Collaborate with communication and design external agencies to coordinate content and campaigns across channels.
  • Manage media coverage and oversee the paid social media budget.
  • Ensure all advertising and promotional messages comply with InterContinental and IHG brand standards.
  • Maintain brand consistency across all communication materials and digital platforms.
  • Develop, manage, and create content for guest communication channels, including in-room TVs, flyers and other on-site promotional collateral, ensuring consistent messaging and promotion of offers.
  • Plan, coordinate, and promote hotel F&B actions and experiences, including management and content creation of F&B outlets channels.
  • Design customer offers aligned with the annual marketing calendar and coordinate all implementation phases.
  • Enhance hotel visibility and brand awareness through social media and digital channels.
  • Support management of social media accounts, including content creation and community engagement.
  • Create and curate engaging content (articles, blogs, newsletters, visuals, videos) to promote hotel offerings and exclusive packages.
  • Manage and optimize the hotel website, update OTA content, and monitor performance using analytics tools.
  • Develop, execute, and distribute email marketing campaigns and newsletters.
  • Assist with photo and video shoots and support the organization of promotional and brand events.
  • Plan, execute, and optimize digital marketing campaigns (SEO, SEA, email marketing, paid media).
  • Identify target markets and adapt marketing initiatives to specific guest profiles.
  • Monitor and analyze campaign performance, including ROI and qualitative and quantitative reporting.
  • Recommend corrective actions and continuously improve SEO performance (keywords, content, image optimization).
  • Prepare marketing materials to support internal communication.
  • Develop and execute brand activation initiatives, partnerships, or events on-site.
  • Prepare and deliver monthly reports on marketing activities, campaigns, and results.
  • Video Edition

Profile & Requirements

  • Degree in Marketing, Communication, Business, or related field.
  • Previous experience in marketing, preferably within luxury hospitality or tourism.
  • Strong knowledge of digital marketing, social media platforms, and analytics tools.
  • Excellent written and verbal communication skills in Portuguese and English
  • Creative, well-organized, and detail-oriented with the ability to manage multiple projects.

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