Marketing Expert

Há 7 dias


Oeiras, Lisboa, Portugal Phiture Tempo inteiro

As a Marketing Specialist at Lenovo, you will be responsible for developing and executing comprehensive marketing plans across various channels. The successful candidate will have a strong background in marketing with experience in consumer marketing, B2C and B2B environments.

The ideal candidate will possess excellent strategic thinking and planning skills, with the ability to design and deploy marketing plans that align with the company's objectives. A deep understanding of the Lenovo brand and its presence in key segments is essential, as well as the ability to create a comprehensive marketing mix that addresses long-term goals and short-term demand generation objectives.

In addition to marketing expertise, the selected candidate will work closely with other Lenovo teams across EMEA to develop a consistent marketing strategy. This will involve creating local go-to-market campaigns, ensuring added value to the business, managing alliances budget, and maintaining a strong presence in stores through POS assets and ePOS implementation.

The role requires close collaboration with PR teams to achieve Lenovo brand objectives, including support for media relations, events development/execution, and social media strategy implementation. Digital and offline media campaign development and execution are also key responsibilities.

To be considered for this position, applicants must have a Bachelor's or Master's degree in Marketing or Business, with a minimum of 5 years of marketing experience, preferably in the technology industry. Digital marketing skills, PR and events experience, and fluency in Business English are significant advantages.



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