Marketing Insights Specialist
Há 4 dias
Marketing Insights Specialist Job Summary:
PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud. We are looking for a skilled Marketing Insights Specialist to join our team.
About the Role:
- We seek an individual with 4-6 years of experience working with digital marketing and web analytics data sets (e.g., Google Analytics 4, Google Ads, Google Search Console, Google Display Network).
- The ideal candidate will have advanced SQL skills and experience testing and experimentation (A/B testing, causal inference).
- Experience with Data Warehousing like Snowflake is also required.
- A self-starter who can set clear priorities and balance/prioritize demands of the marketing organization against individual capacity.
Responsibilities:
- Lead with a strategic mindset of overall goals and KPIs in tracking, reporting, and analysis.
- Infuse data storytelling into insights and presentations of analysis.
- Tie marketing initiatives to down-funnel metrics (closed/won, pipeline).
- Take analytics ownership of front-end tracking & reporting, working with web developers to ensure proper & adequate front-end tracking on all website features.
Key Qualifications:
- 4-6 years of experience working with digital marketing and web analytics data sets.
- Advanced SQL skills and experience testing and experimentation.
- Experience with Data Warehousing like Snowflake.
- Ability to multitask, make quick and effective decisions, set and meet goals, and consistently meet deadlines.
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