Marketing Insights Specialist

Há 4 dias


Lisboa, Lisboa, Portugal PagerDuty, Inc. Tempo inteiro

Marketing Insights Specialist Job Summary:

PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud. We are looking for a skilled Marketing Insights Specialist to join our team.

About the Role:

  • We seek an individual with 4-6 years of experience working with digital marketing and web analytics data sets (e.g., Google Analytics 4, Google Ads, Google Search Console, Google Display Network).
  • The ideal candidate will have advanced SQL skills and experience testing and experimentation (A/B testing, causal inference).
  • Experience with Data Warehousing like Snowflake is also required.
  • A self-starter who can set clear priorities and balance/prioritize demands of the marketing organization against individual capacity.

Responsibilities:

  • Lead with a strategic mindset of overall goals and KPIs in tracking, reporting, and analysis.
  • Infuse data storytelling into insights and presentations of analysis.
  • Tie marketing initiatives to down-funnel metrics (closed/won, pipeline).
  • Take analytics ownership of front-end tracking & reporting, working with web developers to ensure proper & adequate front-end tracking on all website features.

Key Qualifications:

  • 4-6 years of experience working with digital marketing and web analytics data sets.
  • Advanced SQL skills and experience testing and experimentation.
  • Experience with Data Warehousing like Snowflake.
  • Ability to multitask, make quick and effective decisions, set and meet goals, and consistently meet deadlines.


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