Digital Marketing Automation Strategist

Há 13 horas


Porto, Porto, Portugal Fedex Tempo inteiro
Role Overview

We are seeking an experienced Digital Marketing Automation Strategist to join our dynamic team at FedEx. This exciting opportunity will enable you to leverage your technical expertise and creative vision to drive marketing innovation and deliver exceptional results.

About the Role

As a key member of our marketing organization, you will be responsible for designing, building, and configuring advanced automation workflows across multiple channels using modern orchestration tools like Asana, Relay42, and Salesforce Data Cloud. Your expertise in integrating marketing platforms and optimizing marketing automation systems will ensure seamless data flow and enhanced campaign functionality.

You will work closely with cross-functional teams to support campaign audience selection, utilizing tools like Relay42 and Salesforce Data Cloud to create and manage advanced audience segmentation and personalized marketing experiences based on customer needs, behavior, and engagement patterns.

Your role will also involve monitoring, optimizing, and improving automation systems to ensure maximum effectiveness of our martech stack and performance efficiency, as well as enhancing the reliability and effectiveness of our marketing campaigns.

In addition, you will provide technical training and support to marketing teams on the use of tools like Asana, Percolate, Relay42, and Salesforce Marketing Cloud, and develop and maintain documentation for processes, workflows, and system configurations.

About You

The ideal candidate will have demonstrated technical expertise in marketing automation tools, including advanced knowledge of Salesforce Marketing Cloud and hands-on experience with their technical features, configuration options, and API integrations.

You will also possess experience innovating with new marketing technologies and implementing changes in a cross-functional and multi-country large organization. Your skills in designing and implementing automation workflows, trigger-based campaigns, dynamic content, and multi-step customer journeys will be highly valued.

Strong problem-solving abilities, technical communication skills, and the ability to communicate complex technical concepts clearly and effectively will also be essential for this role.

About FedEx

At FedEx, we offer a competitive compensation package that includes attractive salaries, comprehensive benefits, and extensive learning resources to further develop your skills and knowledge.

We are committed to providing a supportive and inclusive work environment that encourages collaboration, creativity, and innovation. If you're passionate about digital marketing and want to make a meaningful impact, we encourage you to apply for this exciting opportunity.



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