Digital Marketing Strategist
Há 1 mês
Unlock Your Potential as a Digital Marketing Expert
We are seeking a talented individual to join our team as a Digital Marketing Strategist
About the Role:
As a key member of our growth marketing team, you will play a pivotal role in driving business success through data-driven marketing strategies.
Your Key Responsibilities Will Include:
- Developing and executing paid campaigns on LinkedIn, Bing, and YouTube to maximize user engagement
- Managing email outreach campaigns to achieve maximum impact
- Utilizing ad networks such as Infolinks and Media.net for targeted advertising
- Conducting journalist outreach via HARO and Journolink to secure valuable backlinks
- Generating insightful Google Analytics reports to inform marketing decisions
- Developing reporting dashboards and presenting weekly/monthly reports to the team
- Identifying optimization opportunities for campaign delivery
- Implementing automation solutions to enhance operational efficiency
Requirements:
To be successful in this role, you will need:
- Proven experience in Paid Search and Video advertising
- A strong data-driven approach with a focus on user engagement across the funnel
- Familiarity with B2B audience pain points and decision-making processes
- Proficiency in Google Analytics and reporting tools
- The ability to think strategically while executing tactically
- Experience with automation tools for campaign management
PREFERRED SKILLS:
Certification in Bing, Google Ads or similar platforms, knowledge of SEO best practices for content optimization, excellent communication skills for journalist outreach, creative problem-solving abilities
About Us:
Transformify (TFY) is trusted by businesses on 4 continents to manage their workforce and automate billing and contractor payments.
What We Offer:
An estimated salary range of $80,000 - $110,000 per year, based on location and experience.
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