Digital Marketing Optimization Specialist

Há 3 dias

Lisboa, Lisboa, Portugal Work International Tempo inteiro

As a key member of our team at Work International, you will play a vital role in optimizing AdWords campaigns for our clients. With your expertise in digital marketing and experience working in B2B environments, you will be responsible for implementing optimization solutions that drive results for our customers.

We are seeking a highly skilled professional with fluency in English and Swedish to join our rapidly expanding global organization. As an AdWords Expert, you will work closely with internal teams to respond to client leads and assist in the success of our projects. You will receive extensive training to develop your skills and stay up-to-date with the latest industry trends.

Your Responsibilities:
  • Implement Optimization Solutions: Develop campaigns for high-value advertising customers and create keyword packs, bids, and budget suggestions.
  • Analyze Data: Gather and analyze data at the account level and campaign level to inform optimization strategies.
  • Create Reports: Produce reports to support or aid optimization strategies and provide insights to stakeholders.
  • Use Optimization Techniques: Apply optimization techniques aligned to customers' goals across Search, Google Search Network (GSN), Mobile, and YouTube.
  • Maintain Departmental Processes: Stay informed about departmental processes and policies and maintain a thorough understanding of them.
  • Provide Excellent Customer Service: Deliver exceptional service to Account Leads and demonstrate a strong commitment to customer satisfaction.

Requirements:

  • Fluency in English and Swedish: Possess C2 or native-level proficiency in both languages.
  • Digital Marketing Experience: Have experience working in client service or account management roles within digital marketing.
  • AdWords Certification: Hold certification in AdWords Search fundamentals (preferential).
  • B2B Environment: Have experience working in a B2B environment and actively use digital/Internet and online applications (AdWords, Advertising, etc.).
  • Critical Thinking and Analysis: Demonstrate capacity for critical thinking, analysis, and attention to detail.
  • Strong Work Ethic: Show a strong work ethic and ability to work well independently and as part of a larger team-oriented environment.
  • Technological Savvy: Possess the ability to learn, retain, and apply large amounts of product, process, policy, and other information.

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