Digital Marketing Expert
3 semanas atrás
We are seeking an exceptional Digital Marketing Expert to lead our paid search advertising efforts in Europe. This role offers a unique opportunity to drive brand visibility, traffic to our website, and generate high-quality leads.
About the Opportunity:
FedEx is a global leader in transportation and logistics, connecting over 220 countries and territories worldwide. Our team is passionate about delivering innovative solutions that boost opportunities for our customers.
Job Description:
- Plan, execute, and optimize paid search advertising campaigns across Google, Bing, and other search platforms to increase brand visibility and drive traffic to fedex.com.
- Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, etc.) to ensure efficient budget use.
- Conduct keyword research and competitor analysis to identify opportunities for campaign improvements.
- Collaborate with cross-functional teams to align campaigns with broader business objectives and ensure cohesive integration with SEO, display, and social strategies.
- Manage external media agencies, ensuring they deliver on key performance targets and align with our objectives.
- Review agency reports and provide feedback on strategy, performance, and areas for optimization.
- Continuously test and refine ad copy, landing pages, and bidding strategies.
- Provide regular performance reports to stakeholders and recommend actionable insights.
- Stay up-to-date on industry trends, search engine algorithm updates, and best practices in paid search marketing.
What You Bring:
- 3+ years of experience in paid search advertising (PPC).
- Proven track record of managing multi-country paid search campaigns achieving high ROI.
- Strong proficiency in Google Ads, Bing Ads, Google Analytics, and other related tools.
- Familiarity with A/B testing and conversion rate optimization.
- Analytical mindset with the ability to translate data into actionable insights.
- Experience working in a fast-paced, dynamic environment, preferably in an international setting.
- Fluent in English. Strong written and verbal communication skills.
What We Offer:
- A competitive annual salary of approximately $85,000-$110,000, depending on location and experience.
- Attractive benefits package, including training, tuition assistance, and employee assistance programs.
- Opportunities for professional growth and development within a global company.
- A dynamic and inclusive work environment that values diversity and creativity.
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