Marketing Specialist

Há 1 mês

Lisboa, Lisboa, Portugal Web Summit Tempo inteiro

About Us:

At Web Summit, we're passionate about creating meaningful connections between the right people. Our tech events are the go-to destination for innovators and leaders because we make it easier for them to meet and connect. We're always looking to build on the impact we have already made at Web Summit and take our events to new markets.

About the Team:

Our Advertising Team is central to our growth. We craft innovative and creative advertising campaigns across multiple platforms, reaching and inspiring potential Web Summit attendees globally. Collaborating closely with Web Summit's insights team, we've built a new and unique approach to advertising that has allowed our events to grow exponentially.

What You'll Achieve at Web Summit:

  • You'll drive growth by advertising across our various marketing channels, with a key focus on Google Ads.
  • You'll drive campaigns from planning to execution and beyond to meet key performance indicators.
  • You'll analyze data, allocate budgets, produce reports, and optimize campaigns to improve return on investment.
  • You'll collaborate with the Data Science team to create and implement new and disruptive solutions to advertising.
  • You'll optimize marketing budgets to maximize CPA and efficiently scale new customers.
  • You'll collaborate with the Insights and Content Marketing teams to integrate campaign strategies and deliver consistent messaging to our customers across the globe.
  • You'll also collaborate with the Startups, Partnerships, Investors, Media, and Production teams to plan and implement campaign strategies for each attendee type.
  • You'll discover the importance of A/B testing and learn how it influences the decisions made by the entire team.
  • You'll be listened to. No matter how crazy your ideas seem, we're willing to hear your thoughts.

Who You Are:

  • You have a strong interest in digital marketing, advertising, and content marketing, but you're not just an advertiser – you're a creative individual in general.
  • You're naturally curious and want to experiment with new and creative ideas.
  • You're data-driven and enjoy working with numbers and spreadsheets.
  • You're inspired by technology and innovation.
  • You can spot trends and keep up-to-date with the latest ideas in tech and marketing.

Skills and Abilities We're Looking For:

  • Bachelor's or master's degree, or relevant experience.
  • Proven advertising experience across Google Ads, Meta Business Manager, and LinkedIn Advertising. Show us what you've done already.
  • Data-driven background with experience in Data Studio or similar.
  • Motivated strategic thinker who appreciates a high degree of autonomy and responsibility, but works really well in a team.
  • Desire to be part of a fast and varied business environment where flexibility is a must and direction can change very quickly.
  • Passion and curiosity for the world of technology, as well as for digital and social media marketing.
  • Photo and video editing skills are a bonus, customer relationship experience, and fluency in other languages is an advantage.

Benefits and Perks:

  • Hybrid-working model open to all employees.
  • Fully subsidized healthcare, dental, employee assistance program (EAP), and more.
  • Pension contribution up to 6% (Irish based only).
  • Dedicated in-house L&D department, with access to workshops, online learning, and resources to help you excel in your career development.
  • Company laptop, generous annual leave, and flexible working arrangements.
  • Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.
  • Annual company get-togethers, charity days, and monthly wellbeing talks.
  • Wellness subsidy issued to all employees of €1000 per year

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