Senior Marketing Automation Specialist

Há 11 horas


Lisboa, Lisboa, Portugal Salsify Tempo inteiro

**Job Title:** Senior Marketing Automation Specialist

Salsify is seeking a technically savvy, detail-oriented, resourceful, and analytical marketing operations specialist to join the Marketing Operations team. As a Senior Marketing Automation Specialist, you will oversee the marketing infrastructure and leverage marketing automation to execute campaigns and capture data across the entire marketing and sales cycle.

This critical role is responsible for helping to oversee the marketing infrastructure and will be instrumental in utilizing business analyst skills to analyze, identify, design, and optimize business processes, monitor the overall health of the marketing automation database, manage the marketing communication calendar and associated audience segmentation and targeting, and execute on bulk imports of data.

**Responsibilities:**

  • Assist the Marketing Operations Manager with day-to-day campaign operations and systems administration while optimizing for scale and efficiency.
  • Manage email lists, data file aggregation, and uploads according to campaign requirements.
  • Partner with internal and external stakeholders to understand objectives and translate strategies into technical execution.
  • Monitor and review campaign performance across all channels to ensure campaigns are running appropriately, with accurate attribution and desired successes.
  • Create reports and analyze campaign performance.


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