Digital Marketing Strategist
3 semanas atrás
About Goldenergy
Goldenergy is a dynamic and innovative company based in Lisbon, Portugal. We are seeking a highly skilled Marketing Automation Specialist to join our team. This role offers a unique opportunity to work on exciting projects and contribute to the growth of our company.
Salary: €45,000 - €60,000 per year, depending on experience and qualifications.
About the Role
We are looking for a talented individual who can design and implement customer journeys that drive conversion, retention, and revenue growth. As a Marketing Automation Specialist, you will be responsible for managing our marketing automation project through various campaigns and journeys. Your primary objective will be to create personalized experiences for our customers, increasing their engagement and loyalty.
Your Responsibilities
* Design and develop customer journeys for potential and current customers to increase conversion and retention;
* Manage the implementation of marketing automation software with IT providers;
* Create content, including copywriting, for email marketing, SMS, app notifications, letters, and landing pages;
* Build transactional customer journeys to improve customer service and Cx;
* Collaborate with segmentation of customer databases;
* Ensure compliance with GDPR regulations while executing marketing campaigns and collecting data;
* Work closely with other departments to align marketing strategies with business objectives;
You'll Bring
* A degree in Marketing, Digital Marketing, Communication, or Psychology;
* Minimum 2 years of experience with marketing automation platforms (e.g., Salesforce Marketing Cloud);
* Proficiency in CRM, Google Analytics, and Power BI;
* Strong understanding of GDPR regulations;
* Excellent copywriting skills;
* Ability to create lifecycle campaigns and customer segmentation;
* Certified in Email Marketing or Journey Builder (a plus);
Awaits You
* Health and life insurance;
* Birthday day off;
* Team Building events;
* 24-hour psychological support line;
* Discounted gym memberships;
* Great Place to Work certification;
Why Join Us?
At Goldenergy, we value innovation, collaboration, and employee well-being. Our team is passionate about delivering exceptional results and creating memorable experiences for our customers. If you are a dynamic and enthusiastic professional who thrives in a fast-paced environment, this role may be the perfect fit for you. By applying for this position, you consent to our data protection and processing policy, which can be found at https://goldenergy.pt/info/recrutamento#J-18808-Ljbffr.
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