Digital Marketing Strategist

4 semanas atrás

Lisboa, Lisboa, Portugal Nestlé Sa Tempo inteiro

About Nestlé Sa
Nestlé Business Services (NBS) is a critical component of the Nestlé Group, providing essential services to enable Nestlé to engage with millions of consumers worldwide. Our team is composed of professionals from diverse backgrounds, passionate about digital innovation and process improvement.
We are seeking talented individuals who can thrive in a fast-paced environment, learn quickly, and work collaboratively. If you're eager to join a business where you can make a significant impact, consider joining NBS Lisbon.

Job Overview
In this role, you will primarily support our Nestlé Health Science business. As a CRM Expert, your primary responsibility will be to provide strategy development consultancy to markets willing to develop and implement new CRM programs and campaigns targeted towards patients, caregivers, and consumers for local brands at Nestlé Health Science.

Daily Responsibilities
Your day-to-day tasks will include:

  • Supporting markets in developing their CRM strategies by informing on the strategy development process, planning necessary strategy workshops together with the markets, and consolidating outcomes into agreed local market strategy documents.
  • Leveraging existing data capture capabilities at Nestlé Health Science to identify segments for creating and using in local CRM programs, making recommendations of CRM journeys for markets to implement per segment.
  • Partnering with local brand and digital team members to source content for powering the creation of assets for agreed CRM strategies, either by repurposing existing content or working with the NHSc Global Content Studio to develop new content.
  • Driving the development of CRM campaign templates that markets can leverage for running ongoing one-shot campaigns for their local brands.
  • Coordinating with the Nestlé IMS CRM Services team to set up and execute agreed journeys and campaigns in either SFMC or Klaviyo on behalf of the markets.
  • Leveraging existing tools and dashboards to monitor and evaluate the performance of local CRM programs using pre-defined key performance indicators (KPIs) and reporting back to the respective markets, highlighting improvement opportunities.
  • Assisting the Global B2C CRM team at NHSc in evangelizing the eCRM Campaign Factory setup towards markets.

Success Factors
To excel in this role, you should have:

  • More than 5 years of experience in digital marketing / eBusiness, preferably with experience working on marketing communications for Consumer brands, and over this period has successfully delivered on KPIs, especially top and bottom-line business results.
  • Solid experience in project management and stakeholder management, in a multinational environment.
  • End-to-end experience in developing and implementing CRM programs, defining content, segmentation, and orchestration strategies, and building and setting up campaigns with external partners (e.g., creative agencies).
  • The ability to work independently and manage multiple projects simultaneously.
  • Excellent communication, coordination, and problem-solving skills.
  • Ability to analyze campaign performance data and provide recommendations based on insights.

What We Offer
At NBS Lisbon, we care about our Talents and continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining NBS Lisbon will bring you:

  • Development of expertise in Nestlé's Shared Services Business.
  • Immersion in a culturally diverse team.
  • Local and International Exposure.
  • Flexible working environment.
  • Engagement and wellbeing activities.
  • A competitive salary range of $80,000 - $110,000 annually, depending on qualifications and experience.
  • Flex Benefits - At NBS, you can choose what benefits are more suitable for you.
  • Make part of the Nestlé Club and get discount in several partners.
  • Free coffee (and good coffee) at the office.
  • Company equipment according to professional needs.
  • Medical Support available at the office.
  • E-learning courses and training program to get you where you aim to be.
  • Career progression and possibilities for International Career.

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