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Business Enablement Specialist

2 semanas atrás


Coimbra, Coimbra, Portugal Critical Software Tempo inteiro

At Critical Software, we are a community with a strong sense of purpose and values. Our engineering excellence has earned us a trusted partnership with leading companies across various industries.

About the Role

We are seeking a Senior Business Enablement Specialist to drive strategic initiatives that empower our sales and marketing teams. As a key member of our team, you will work closely with Global Marketing and Division Directors to plan and execute marketing campaigns and sales-related initiatives. Your expertise will help gather market insights and develop relationships that strengthen our brand presence in target markets.

Responsibilities
  • Market Intelligence: Conduct research to identify industry trends, competitor activities, and customer needs within specified markets.
  • Market Growth Strategy Development: Collaborate with sales teams to develop marketing strategies for market verticals, create effective initiatives, and track progress against established goals.
  • Account-Based Marketing (ABM): Lead targeted ABM efforts by identifying high-value accounts, developing personalized campaigns, and tracking engagement metrics.

About You
We value first-hand experience living and working in America or within the American business culture. If you have a passion for building on existing experience in expanding B2B tech services companies internationally, we encourage you to apply.