Digital Transformation Lead
Há 1 mês
We are seeking a Digital Transformation Lead to join our team at JTI. This role will focus on driving the implementation of our digital ecosystem strategy for Reduced-Risk Products (RRPs), delivering an exceptional omnichannel consumer experience.
The ideal candidate will have 5 years of experience in building brand fundamentals through an omnichannel consumer journey, focusing on online channels. They will be responsible for mapping the RRP consumer journey flows and defining the brand's touchpoints along different stages of the journey, including acquisition, conversion, and retention.
This position requires a strong understanding of marketing technology and e-commerce operations, as well as experience in planning and managing Direct-To-Consumer, CRM, Social Media, SEO, E-commerce, UX/UI, and consumer data collection.
The successful candidate will also possess native-level Portuguese and excellent English verbal and written communication skills, with Spanish being a plus.
Main Responsibilities- Collaborate on the digital brand marketing strategy implementation, defining and translating brand requirements into digital and CRM objectives and activities.
- Develop and implement a digital consumer acquisition strategy to drive growth via e-commerce, SEO, and other channels.
- Manage stakeholder and agency relationships to maximize awareness across the customer journey and drive trial.
- Analyze and interpret data to steer online directions and maximize sales and consumer data growth.
- Bachelor's degree or equivalent education in Marketing, Experience Management, CRM, or Digital.
- Strong collaboration, strategic thinking, and project management skills.
- Experience in managing various agencies from creative to technical developments.
- Native-level Portuguese and excellent English verbal and written communication skills.
We offer a competitive salary of $80,000 per year, based on the location and industry standards. Our company values diversity and inclusion, and we welcome applicants from all backgrounds. If you require any accommodations during the selection process, please let us know.
About UsJTI is a global leader in the tobacco and consumer goods industry. We strive to create a diverse and inclusive work environment where everyone feels valued and empowered to succeed. Join our team and be part of our mission to deliver exceptional experiences to our customers.
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