Digital Growth Marketing Strategist

Há 1 mês

Lisboa, Lisboa, Portugal Bnberry Tempo inteiro
About BnBerry

BnBerry is a pioneering tech firm revolutionizing the hospitality industry by providing cutting-edge services to hotels and resorts across the United States and Europe. Our unique blend of integration and management solutions enables hotels of all types to seamlessly connect to and maximize bookings through platforms like Airbnb and Vrbo.

Job Description: Growth Marketing Specialist

We are seeking a highly skilled Digital Growth Marketing Strategist with a strong background in digital marketing and engineering to join our team. The ideal candidate will be responsible for managing lead generation activities, running ads and outbound campaigns, improving marketing processes, and overseeing our marketing efforts in HubSpot. This role requires a blend of technical expertise, creativity, and analytical skills.

Key Responsibilities:

  • Develop and execute targeted outbound campaigns to identify high-potential leads.
  • Create, optimize, and manage advertising and retargeting campaigns to drive conversions.
  • Set up and maintain web scrapers to identify and generate new leads.
  • Analyze and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
  • Manage and optimize marketing automation and lead nurturing processes within our CRM.
  • Collaborate with the sales team to align marketing strategies with business objectives.
  • Continuously research and implement innovative growth marketing strategies and tools.

Requirements

A Bachelor's degree in Marketing, Engineering, or a related field.

A minimum of 3 years of experience in marketing, specifically in B2B environments.

A proven track record of success in lead generation campaigns, ad funnels, and digital marketing strategies.

Proficiency in using marketing tools and platforms, especially HubSpot.

A solid understanding of email deliverability and related tools, including:

  • Clay - Uplevel your data enrichment. Scale personalized outreach.
  • HeyReach
  • Expandi
  • Sendspark | Record and Share Personalized Videos
  • Mailreef - #1 Cold Email Mailbox Infrastructure
  • Folderly 2.0 (or Instantly.ai as a cost-effective alternative)

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Fluent in English.

The ability to work independently in a remote setting and manage multiple projects simultaneously.

Benefits

  • A competitive annual salary of approximately $85,000 - $105,000, based on location and experience.
  • The opportunity to work with a dynamic and innovative team.
  • Access to professional development resources.
  • Bonus eligibility.

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