CRM Experience Architect

Há 4 dias


Lisboa, Lisboa, Portugal Philips Tempo inteiro

Key Responsibilities

As a CRM Experience Architect at Philips, you will play a crucial role in developing and driving consumer-centric and category-relevant journeys that bring engagement and loyalty to the Philips brand.

Responsibilities include:

  • Building best-in-class CRM experiences to increase NPS, retention, and loyalty
  • Defining and executing acquisition strategy and activities to bring consumers to the Philips CRM database
  • Localizing, briefing, and optimizing CRM campaigns to drive engagement, conversion, customer lifetime value, and sales
  • Working with stakeholders to develop and drive consumer-centric and category-relevant journeys
  • Measuring and improving performance of European KPIs on conversion, loyalty, engagement, and acquisition

The ideal candidate will have a strong understanding of CRM, data analysis, and reporting, as well as excellent communication and analytical skills.


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