CRM Experience Architect
Há 4 dias
Key Responsibilities
As a CRM Experience Architect at Philips, you will play a crucial role in developing and driving consumer-centric and category-relevant journeys that bring engagement and loyalty to the Philips brand.
Responsibilities include:
- Building best-in-class CRM experiences to increase NPS, retention, and loyalty
- Defining and executing acquisition strategy and activities to bring consumers to the Philips CRM database
- Localizing, briefing, and optimizing CRM campaigns to drive engagement, conversion, customer lifetime value, and sales
- Working with stakeholders to develop and drive consumer-centric and category-relevant journeys
- Measuring and improving performance of European KPIs on conversion, loyalty, engagement, and acquisition
The ideal candidate will have a strong understanding of CRM, data analysis, and reporting, as well as excellent communication and analytical skills.
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