Web Analytics Expert

4 semanas atrás


Lisboa, Lisboa, Portugal Randstad Portugal Tempo inteiro
Job Description

We are seeking a skilled Web Analytics Expert to join our team at Randstad Portugal. As a key member of our Global Businesses Services unit, you will play a crucial role in shaping and delivering memorable customer experiences to grow the Airbus brand and reputation.



Key Responsibilities:



  • Set up website collection, process and analyze web data to provide insights and analysis to marketing and communication teams.

  • Identify trends and opportunities to improve user experience and web performance.

  • Support the communication and marketing team to define their website, campaign objectives and KPIs to reach their goals.

  • Use data to measure the effectiveness of marketing campaigns and product initiatives.

  • Clean, enrich and prepare new data to support the development of new KPIs.

  • Develop dashboards and reports to track performance of key KPIs.

  • Standardize and industrialize web analytics (creation of templates, creation of "occurrence" ex: monthly reporting).

  • Deliver business analysis with cross data analysis between different tools to provide complex analysis (website traffic, SEO, SEA, UX, Webcorevitals) in order to link data with business concrete recommendations.

  • Collaborate with technical teams to resolve data collection issues.

  • Configure and manage tracking tags and pixels on different website pages.

  • Manage user access, training session, material and first level support for our web analytics tool "Piwik Pro".



Requirements:



  • Significant experience in analytics tools (preferably Piwik or equivalent), tag management tool and reporting tools (preferably Qlik Sense or Google Data Studio/Looker).

  • High web analyst capability: deliver reports, audits, web recommendations, optimization.

  • High understanding of business communication and marketing objective.

  • Ability to create synthetic/clear deliverables and standardize the information.

  • Capability to work in team and create synergize, motivation (interpersonal skills).

  • An experience in SQL is a plus.



We offer a dynamic and challenging work environment, with opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about web analytics and digital marketing, we encourage you to apply for this exciting opportunity.



Key Benefits:



  • Diverse career opportunities within Airbus European core countries or in other regions around the world.

  • A hybrid working model, allowing you to combine onsite and offsite work.

  • A modern office at Parque das Nacoes (not yet to be published), well connected to public transportation.

  • A motivated and fun crew to grow and build and shape the GBS together.

  • An intense and exciting onboarding experience.



We look forward to receiving your application



About Us

Randstad Portugal is a leading recruitment agency in Portugal, providing innovative recruitment solutions to businesses across various industries. We are committed to delivering exceptional service and helping our clients achieve their goals.



Airbus is a global leader in aeronautics, space and related services. In 2019, it generated revenues of € 70.5 billion and employed a workforce of around 134,000.



We are proud to be a partner of Airbus and contribute to its global success. Join us in shaping the future of the aerospace industry


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