Web Analytics Expert
4 semanas atrás
We are seeking a skilled Web Analytics Expert to join our team at Randstad Portugal. As a key member of our Global Businesses Services unit, you will play a crucial role in shaping and delivering memorable customer experiences to grow the Airbus brand and reputation.
Key Responsibilities:
- Set up website collection, process and analyze web data to provide insights and analysis to marketing and communication teams.
- Identify trends and opportunities to improve user experience and web performance.
- Support the communication and marketing team to define their website, campaign objectives and KPIs to reach their goals.
- Use data to measure the effectiveness of marketing campaigns and product initiatives.
- Clean, enrich and prepare new data to support the development of new KPIs.
- Develop dashboards and reports to track performance of key KPIs.
- Standardize and industrialize web analytics (creation of templates, creation of "occurrence" ex: monthly reporting).
- Deliver business analysis with cross data analysis between different tools to provide complex analysis (website traffic, SEO, SEA, UX, Webcorevitals) in order to link data with business concrete recommendations.
- Collaborate with technical teams to resolve data collection issues.
- Configure and manage tracking tags and pixels on different website pages.
- Manage user access, training session, material and first level support for our web analytics tool "Piwik Pro".
Requirements:
- Significant experience in analytics tools (preferably Piwik or equivalent), tag management tool and reporting tools (preferably Qlik Sense or Google Data Studio/Looker).
- High web analyst capability: deliver reports, audits, web recommendations, optimization.
- High understanding of business communication and marketing objective.
- Ability to create synthetic/clear deliverables and standardize the information.
- Capability to work in team and create synergize, motivation (interpersonal skills).
- An experience in SQL is a plus.
We offer a dynamic and challenging work environment, with opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about web analytics and digital marketing, we encourage you to apply for this exciting opportunity.
Key Benefits:
- Diverse career opportunities within Airbus European core countries or in other regions around the world.
- A hybrid working model, allowing you to combine onsite and offsite work.
- A modern office at Parque das Nacoes (not yet to be published), well connected to public transportation.
- A motivated and fun crew to grow and build and shape the GBS together.
- An intense and exciting onboarding experience.
We look forward to receiving your application
About Us
Randstad Portugal is a leading recruitment agency in Portugal, providing innovative recruitment solutions to businesses across various industries. We are committed to delivering exceptional service and helping our clients achieve their goals.
Airbus is a global leader in aeronautics, space and related services. In 2019, it generated revenues of € 70.5 billion and employed a workforce of around 134,000.
We are proud to be a partner of Airbus and contribute to its global success. Join us in shaping the future of the aerospace industry
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