Web Analytics and SEO Expert
4 semanas atrás
Job Title: Web Analytics and SEO Expert
About the Role:
We are seeking a skilled Web Analytics and SEO Expert to join our team at Airbus. In this role, you will be responsible for analyzing website data to provide insights and recommendations to improve user experience and web performance.
Key Responsibilities:
- Set up and manage website collection, process and analyze web data to provide insights and analysis to marketing and communication teams.
- Identify trends and opportunities to improve user experience and web performance.
- Support the communication and marketing team to define their website and campaign objectives and KPI to reach.
- Use data to measure the effectiveness of marketing campaigns and product initiatives.
- Clean, enrich and prepare new data to support the development of new KPIs.
- Develop dashboards and reports to track performance of key KPIs.
- Standardize and industrialize web analytics.
- Deliver business analysis with cross data analysis between different tools to provide complex analysis and concrete recommendations.
- Collaborate with technical teams to resolve data collection issues.
- Configure and manage tracking tags and pixels on different website pages.
- Manage user access, training session, material and first level support for our web analytics tool.
Requirements:
- Significant experience in analytics tools, tag management tool and reporting tools.
- High web analyst capability: deliver reports, audits, web recommendations, optimization.
- Ability to create synthetic/clear deliverables and standardize the information.
- Capability to work in team and create synergy, motivation (interpersonal skills).
- An experience in SQL is a plus.
About Us:
Airbus is a leading company in the aerospace industry, and we are committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.
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