Senior Digital Analyst

1 semana atrás


Lisboa, Lisboa, Portugal Buscojobs Portugal Tempo inteiro

Are you a detail-oriented professional with a passion for data analysis? Do you have experience in web analytics and SEO?

We are seeking a talented Web Analytics and SEO Expert to join our team at Airbus. As a key member of our Digital Office, you will play a crucial role in shaping and delivering memorable customer experiences that grow the Airbus brand and reputation at the highest level.

Job Description

We are looking for a skilled Web Analytics and SEO Expert who can drive our digital strategy forward. Your primary responsibilities will include:

• Setting up website collection, processing, and analyzing web data to provide insights and analysis to marketing and communication teams.
• Identifying trends and opportunities to improve user experience and web performance.
• Supporting the communication and marketing team to define their website, campaign objectives, and KPIs to reach.
• Using data to measure the effectiveness of marketing campaigns and product initiatives.
• Developing dashboards and reports to track performance of key KPIs.
• Standardizing and industrializing web analytics (creation of templates, creation of occurrence ex: monthly reporting).
• Delivering business analysis with cross-data analysis between different tools to provide complex analysis (website traffic, SEO, SEA, UX, Webcorevitals) in order to link data with business concrete recommendations.
• Collaborating with technical teams to resolve data collection issues.
• Configuring and managing tracking tags and pixels on different website pages.
• Managing user access, training sessions, materials, and first-level support for our web analytics tool "Piwik Pro".
• Service-now coordination for incident requests with the provider "Piwik".

Requirements

To be successful in this role, you should have:

• Significant experience in analytics tools (preferably Piwik or equivalent), tag management tools, and reporting tools (preferably Qlik Sense or Google Data Studio/Looker).
• High web analyst capability: deliver reports, audits, web recommendations, optimization.
• High understanding of business communication and marketing objectives.
• Ability to create synthetic/clear deliverables and standardize information.
• Capability to work in a team and create synergy, motivation (interpersonal skills).
• Experience in SQL is a plus.
• Significant experience in web optimization (SEO, user journeys).
• Capability to drive SEO strategy in accordance with Airbus brand values and positioning.
• Capability to pitch: SEO audits, analysis, and delivery clear recommendation.
• Curious to test, improve, and challenge our strategy, tools way of working.
• Tools experience: with SEO tools like SEMRUSH / Search Console / Majestic and UX tools like Hotjar or equivalence is strongly appreciated.

Benefits

This is an exciting opportunity to work with a leading global company, where you can develop your skills, contribute to innovative projects, and grow your career. You will receive a competitive salary range from €55,000 to €80,000 per year, depending on your experience and qualifications, as well as benefits such as a hybrid working model, a modern office, and diverse career opportunities within Airbus European core countries or in other regions around the world.


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