Behavioral Insights Expert
2 semanas atrás
About the Role
As a Senior Behavioral Scientist at Tn Portugal, you will be part of a dynamic and diverse global team dedicated to developing innovative solutions that uncover the complete consumer journey for our clients. We are seeking a highly skilled behavioral expert with proven analytical skills for our Data Science team.
Key Responsibilities
- Determine test scenarios to improve our data collection methods and panel management features such as incentive schemas, reward mechanisms, communication strategies, and panelist engagement.
- Evaluate any changes and innovations from a behavioral perspective in terms of impact on data collection behavior, panelist retention, and engagement level.
- Conduct data impact analysis for various behavioral projects, predominantly for our different consumer panels.
- Consult our Panel Management Teams when deploying new solutions to our consumer panel.
- Document findings, methodologies, and best practices comprehensively.
About You
You are an expert on human behavior market research scenarios. Ideally, you possess a good understanding of consumer behavior. You have successfully applied your data analytical skills to real-world scenarios, demonstrating your ability to handle complex behavioral questions and generate actionable insights from experimental or actual data. Experience with (un)managed crowdsourced panels or related response topics is an advantage.
Qualifications
- Education: Completed a Bachelor's or Master's Degree in Psychology, Behavioral Economics, Socioeconomics, or a related field with a minimum of 3 years of relevant experience.
- Data Analysis Expertise: Strong analytical and logical skills, with experience in data cleaning, outlier validation, sampling, bias reduction, indirect estimation, or data aggregation techniques.
- Consumer Insights: Knowledge of consumer behavior and (un)managed related crowdsourced panels.
- Programming Proficiency: Experience with Python or another programming language, with a willingness to learn Python.
- Continuous Learning: Eagerness to adopt and develop evolving technologies and tools, as well as to follow research in academia and translate it into our panel products.
- Communication and Collaboration: Strong communication, writing, and collaboration skills.
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights, NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
Our Commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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