Strategic Insights Manager

4 semanas atrás


Lisboa, Lisboa, Portugal Michael Page Portugal Tempo inteiro

Job Description

This company is a global leader in the pharmaceutical and healthcare industry, renowned for its commitment to innovative research, development, and manufacturing of medicines and therapies. As a Strategic Insights Manager, you will provide strategic insights about customers and the field force impact by analyzing data, collecting information, and asking the right questions. You will be customer-obsessed and focused on continuous improvement of performance, supporting business decisions regarding customers and respective challenges. The role involves leading the Sales Incentive process as a lever for boosting performance.

Key Responsibilities

• Ensure the gathering of market and customer insights using primary & secondary information, ethnographic methods, and benchmarking.
• Responsible for building a robust market research plan to address the top business needs by leading primary/secondary research, business analytics focused on priority brands, as well as ad hoc research as needed.
• Identify best market research techniques, vendors, methodologies, monitor recruitment, analyze/triangulate results, and make strategic recommendations.
• Responsible to integrate several insights sources to better understand customers and their needs (contribute to accurate customer profiling & segmentation) to support Omni channel strategy.
• Support annual and mid-year segmentation exercises, in coordination with CRM Lead brand teams and Commercial Heads to set segmentation business rules and strategy.
• Proactively provide stakeholders with key insights to facilitate business-critical decisions.
• Be the subject matter expert on Sales Incentive plans and effectively communicate rationale, strategy, and calculations.
• Partner with Finance and business leaders to identify and implement process improvements.
• Completes the calculation process for cycle bonus payouts of defined field incentive plans, ensuring timely and accurate payouts.
• Proactively looks for new ways of using sales incentives to boost business performance in a compliant way.
• Interact with others in a positive and constructive way, being open to diversity and aligned with corporate guidelines, in order to guarantee a working environment free from all forms of discrimination and harassment, as well as contributing to a positive and inclusive working environment.

Required Profile

Experience in UX/UI, insight-gathering methodologies, marketing, data & analytics, market research or customer experience.
Knowledge of data sources, primary market research, business mindset, and ability to work within Integrity and Compliance policies.


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